Articles for 2009 DCA

Auctions

Sunday, May 31, 2009
Much discussion has taken place about dealers choosing to purchase inventory online rather than travel to auction. Some dealers say they’ll never abandon the traditional auctions; others vow never to ...

Subprime Credit Finance

Sunday, May 31, 2009
Not only did overall scores take a plunge, but the number of providers who were rated as above-average dropped from six last year to only four...

Prime Credit Finance Non-Captive

Sunday, May 31, 2009
BB&T made its first appearance at the awards this year, announcing it’s presence with authority by going straight for the top, grabbing the Diamond Award. The score of 137.4 was ...

Prime Credit Finance Captive

Sunday, May 31, 2009
Dealers have felt the significant credit tightening at all ends of the market. Additionally, many dealers have experienced a substantial loss of available retail financing sources – especially independent dealers, some of whom have found no place else to turn. The volatility in the market has shown ...

Special Finance Leads

Sunday, May 31, 2009
Providers in this category were faced with a two-pronged issue this year. While always somewhat concerned about lead quality, dealers began examining their special finance leads under a microscope, not looking at their cost per lead nearly as much as their cost per sale...

Used Vehicle Internet Leads

Sunday, May 31, 2009
There was no one new in this neighborhood, but there were a few address changes. After missing the top spot for the last two years, eBay Motors reclaimed the

New Vehicle Internet Leads

Sunday, May 31, 2009
Voting is this category is always heavy. One might expect that since the new car market had one of its worst years ever in 2008, dealer frustration would drive ...

Internet Trainer

Sunday, May 31, 2009
Now in its second year, the category group average saw an increase of more than 13 points. Dealers are becoming more and more aware of how powerful the Internet can be as a tool for increasing their market reach, driving dealership ...

Sales Trainer

Sunday, May 31, 2009
Oftentimes, when dealers begin cutting costs, they reduce their training budget. This tendency was reflected by the decrease in the overall number of respondents rating trainers this year. However, many dealers recognize the value of consistent training and ...

F&I Trainers

Sunday, May 31, 2009
Compliance is an issue never to be ignored, and dealers want to know they can trust and rely on their trainers to help them avoid litigation. For five years now, two providers have remained ...

Service Contracts - Reinsurance

Sunday, May 31, 2009
Overall scores in this category were strong; the increase over last year’s group average was the biggest increase seen in this year’s awards. However, only one of 2008’s award winners returned:

Service Contracts - Non-Dealer Owned

Sunday, May 31, 2009
Dealers seem very satisfied with their service contract providers, judging by the higher scores

Data Management Systems

Sunday, May 31, 2009
Dealers unhappy with their DMS often find their situation compounded by frustration at being locked into a contract and unable to change providers without considerable expense. However, one of last year’s winners was able to improve ...

Customer Relationship Management Tool

Sunday, May 31, 2009
Diamond status has been impossible for any provider to cling to for more than a single year in this category. Consistent performance has been elusive for most, perhaps reflecting dealers’ ongoing search for ...

Desking Software

Sunday, May 31, 2009
With finance approvals harder to come by for everyone, desking deals has gotten trickier and deal structure has never been more important. The right desking product can make the process ...

Advertising - Direct Mail

Sunday, May 31, 2009
One company still delivering results for dealers is the reigning champion ...

Inventory Management

Sunday, May 31, 2009
This category is returning to the DCAs after an appearance in 2006. Response at that time was minimal, as there were very few providers offering these products, and many dealers knew little or nothing of them. What a difference a few years can make. Products like the ones listed here have moved into the mainstream, and dealers have ...

Online Inventory Marketing Tool

Sunday, May 31, 2009
This category was formerly known as Online Auction Listing Service. It was felt a name change was necessary to more accurately describe the wide array of services provided by many of these vendors. These providers supply the mechanism by which dealers ...

Web Site Design Winners

Sunday, May 31, 2009
The group average in this category took a giant leap – almost 19 points – over last year’s score. Like the Internet Trainer category, the scores in this category were probably greatly influenced by dealers putting more focus than ever into ...

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