Article

1601  -  1650  of  2226

May 2007, Auto Dealer Today - WebXclusive

Can A Business Afford Not To Offer Benefits?

By Carlos Rodriguez

Carlos Rodriguez - Health insurance has become the number one benefit for attracting employees. Few, if any, small and mid-size companies can afford to provide or administer the same kinds of benefit packages that large organizations do.

Tags: BDC

May 2007, Auto Dealer Today - WebXclusive

Your Best Strategy in 2007 is Your Forecast

By Mauricio Espinosa

Mauricio Espinosa - Control of your sales force is paramount. More and more salespeople are “doing their own thing.” It troubles me when I witness that in an operation. Regardless of how good they are, your sales staff cannot “do their own thing.”

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

Branding Or Directing Response Spending Dollars Wisely For Both

By Rob Anderson

Rob Anderson - The ultimate goal of branding is to cause ‘Top of mind awareness’ (TOMA). TOMA is when a specific brand immediately comes to the mind of the customer when purchasing a particular product.

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

Give Back With Your Next Sale

By Rob Chesney

Rob Chesney - eBay Giving Works is the dedicated program for charity listings; enabling you to list items and donate part or all of the final sale price to your favorite nonprofit organizations...

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

Create Customer Loyalty

By Sean V. Bradley

Sean Bradley - The typical store will only close 22 percent of their ups, 40 percent of those never create a cash repair order and a full two-thirds of those customers are gone by the time they truly become valuable, which is when ..

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

12 Reasons Why Customers Should Buy From You

By George Dans

George Dans - Let me tell you this, if you don’t separate yourself from your competition, they will eat you alive and soon you will wake up to say this: “Remember when we used to…” Too late! ...

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

The Oscars Of The BHPH Industry

By Ryan Linnehan

Ryan Linnehan - One of the biggest lessons that we have had to learn the hard way over the years is that the very same down payments that tend to make this time of year so exciting can also lead to a false sense of security in underwriting...

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

Used Car Dealer Invests In Technology Frank Myers AutoMaxx

The foundation for the dealership was laid more than 80 years ago by Myers’s great grandfather who owned and operated a general store in the community that was known for a high level of customer service.  The tradition continued when his father established the dealership.  Much of the recent success of the dealership can be attributed to Myers’ insight and dedication to monitoring industry trends.  In 1999, Myers acted on a “gut” instinct that led him to

By John Zieglar

John Zieglar - Frank Myers Auto Maxx is well known in the Triad region of North Carolina for their zany TV personalities like “Uncle Frank,” “Mr. Poot,” “Ching A. Ling,” and “Frankie Cutlass.”...

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

The Truth Of Advertising Compliance

By Jennifer Murphy Bloodworth

Jennifer Murphy - When creating your next ad campaign, consider the average consumer’s intelligence – better yet, consider the dumbest consumer’s intelligence to avoid the wrath of the Federal Trade Commission’s (FTC) advertising ...

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

Shaking It Up AT Hillside Honda Pays Off For Internet Department

By Walter Trusdell

Walter Trusdell - Things like pay-per-click, search engine optimization, organic searches, flash media, blogging, black list and more held no meaning in our dealership...

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

Quad Cities Suzuki<br>Where Every Day is Special Finance Show and Tell

By Jennifer Rincon

Jennifer Rincon - They attribute their quick-seeded accomplishments to a carefully selected location, employee satisfaction, extraordinary customer policies and a finely chiseled sales process...

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

Turn off Automatic Updates

By Jeff Smelley

Jeff Smelley - Microsoft claims the easiest way to keep your computer system current is to schedule these updates, TRUST Microsoft and just let everything happen automatically. To this Microsoft recommendation I say, “When pigs fly”!

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

Spotting The Winners

By Greg Goebel

Greg Goebel - Each year in April, Auto Dealer Monthly announces the winners of its annual Dealers’ Choice Awards (DCA), recognizing those allied industry vendors that do a superlative job in providing products and services ...

Tags: BDC

April 2007, Auto Dealer Today - WebXclusive

BDC & Strong Processes Leads <br>Bob Watson Chevrolet To Nearly 300 SF Units Per Month

By Jennifer Rincon

Jennifer Rincon - “We’ve always had Special Finance as the primary focus of our dealership,” Krum said...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

More Leads Please, Can A Dealer Have Too Many

By Jason Ezell

Jason Ezell - Here’s where the issue gets worse, of Internet shoppers who submitted a lead AND purchased a vehicle, only 42 percent purchased within 30 days of submitting that lead...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Move Your Comfort Zones With Accountability

By Don Reed

Don Reed - For all three positions, is your Service Absorption rising year after year? If any of your answers were “NO” then you must ask yourself why?...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Rogue Waves

By Thomas B. Hudson, Esq.

Thomas B. Hudson, Esq. - In this case, the 9th Circuit held that an investment bank that merely loaned money to a lender could be held responsible for the misdeeds of the lender...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Are You A Special Finance Customer?

By David Keller, CPA, CFE

David Keller - Your bank, auction and vendors consider you a finance customer every day. So, how is your credit rating with them? If you take a look at the financial status of your dealership, ...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Inventory – The Lifeblood to Your Department

By Greg Goebel

Greg Goebel - Second of Ten Critical Components of Special Finance-When you are considering inventory for SF, think of one thing – collateral...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Revolutionizing e-satisfaction

By John Zieglar

John Zieglar - “Our Customer Relation Management tool BuzzTrak has been an awesome addition to our digital marketing system,” said Powell. Using BuzzTrak allows the dealership to e-mail media-enriched Web ads...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Hillside Honda Excels with Five Essential BDC Components

By Samantha Shaw

Samantha Shaw - The store's ability to deliver so many cars while operating under their many selling constraints intrigued me. Hillside Honda has no room for expansion.

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Bringing in the Herd

By Greg Goebel

Greg Goebel - First, you involve absolutely everyone in the operation. Lot attendants, yes. Receptionist, yes. New hire, three days on the job, absolutely yes!

March 2007, Auto Dealer Today - WebXclusive

Decrease Advertising Costs While Selling More Vehicles?

By Jason Ezell

Jason Ezell - Never before could dealers display their entire inventory, every option, every color, every vehicle to the buying public 24 hours a day, seven days a week...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Burning Benjamins - Can You Afford Not to Embrace Special Finance

By Tim Randall

Tim Randall - The truth of the matter is that with Internet leads, every sale costs the same as every no-sale in advertising dollars. The difference is one produces a profit, the other none.

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Nice Listing, Now What? Maximizing Sales by Managing Online Service and Support

By Rob Chesney

Rob Chesney - What elevates the best online listings is the behind-the-scenes service and support provided by a knowledgeable dealer...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

2007 Brings Record Profits

By Don Reed

Don Reed - Can your service department increase its customer pay labor and parts sales by 40 percent? YES! Can your service department increase its customer pay labor and parts gross profit by 40 percent?...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Another Year - Another Opportunity

By Mauricio Espinosa

Mauricio Espinsoa - The Hispanic market is growing and will continue its growth for several years. It is a vast opportunity and a valuable niche for your business.

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Business Development Basics

By Sean V. Bradley

Sean V. Bradley - What exactly is a BDC? Well, BDC stands for Business Development Center, but it means something different to almost everyone that uses it. To some it means an Internet department, to others a phone room and to some, showroom follow-up.

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

The Voice of Franchise Dealers <br>NADA Keeps Expanding Services

By Karen Steckler

“Today, the association is universally viewed as the voice of new car and truck dealerships,” Vice President Dick Cheney remarked at the NADA 2006 Legislative Conference on the effect the industry has had on the nation.

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

More State Advertising Enforcement Actions

By Thomas B. Hudson, Esq.

Thomas B. Hudson, Esq. - You can’t always tell from these self-serving AG press releases what actually went on – the AGs tend to report on the things that show how diligent they are at protecting consumers...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Enter The Buy Here Pay Here Industry With Minimal Headaches

By Jennifer Murphy Bloodworth

Jennifer Murphy - When opening a lot, several things need to be considered. Location, personnel, training, procedures, necessary forms, inventory, advertising and much more are on the to-do list...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Using Innovation To Give You An Edge

By Mark O'Neil

Mark O'Neil - Many front-line managers and sales consultants are skeptical of leasing, even though the lower consumer cost would make it easier to move more units per month. Why?

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Ford's Future<br>Through The Eyes Of South Carolina Dealers

By Jennifer Murphy Bloodworth

In early December, Ford released that the previously reported $18 billion borrowing limit was increased to $23 billion.

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Test Your Courage With Internet Explorer 7.0

By Jeff Smelley

Jeff Smelley - During the last few weeks, clients have called with some very interesting problems with many of their applications which ultimately seem to have been caused by IE 7.0.

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Five Non-Negotiable For Sales Teams

By George Dans

George Dans - If you are going to have your best year ever, you must have some rules, guidelines or processes that can’t be sacrificed. Let’s come up with at least five non-negotiables for your dealership ...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

2007 Myths About SEO & SEM

By Todd Swickard

Todd Swickard - Numerous vendors joined the parade and have tried to offer dealers a solution that makes sense for them. Now, we are on to the wild and wonderful world of 2007. So, is this really the year for search marketing?...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Make the Total Commitment to Special Finance

By Greg Goebel

Greg Goebel - It starts with the basics – 10 Critical Components – and the very first component, the most important of them all, is Commitment.

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Competing with the Jones’ of the World

By Karen Steckler

Karen Steckler - From the first contact that they make with the customer to gathering a name from an Internet lead, customer service is always a priority for Jones.

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Repossessions – “The Biggest Loser”

By Ryan Linnehan

We actually implemented what we called our “Repo Prevention Policy,” which listed in writing why we wanted to reduce our repos...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Financial Strength Found In Proper Accounting

By David Keller, CPA, CFE

David Keller - You have to manage cash. You can’t manage your business from how much cash you have in the bank or how much sales revenue you can produce...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

West Virginia Court Rejects Attacks On Arbitration Agreement

By Thomas B. Hudson, Esq.

Thomas B. Hudson, Esq. - The decision also deals with a wide-ranging attack on an arbitration agreement that uses most of the arguments commonly asserted by plaintiffs’ lawyers around the country, rejecting them one by one...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Thou Shalt Not Take Thy Competitor’s Name In Vain At Least Not In Search Engines

By Jason Ezell

Jason Ezell - When potential customers do a query through search engines, the search engine’s function is to weed out irrelevant content to locate exactly what the user wants...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

The Ultimate Service Experience Empowering Your Team to Exceed Expectations

By Karen Steckler

Karen Steckler - Prestige Imports is one of seven dealerships, with seventeen franchises which is owned by Hansel Auto Group. Over the years Hansel has developed a robust business with excellent service centers...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Serious Numbers In Owner Retention

By Don Reed

Don Reed - If the number of active customers in your database is going up each month, congratulations; you are doing a lot of things right toward building strong owner retention...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Reacting In Rome Influencing At Home

By David Keller, CPA, CFE

David Keller - How do you start your planning? Ask yourself what you want to accomplish. Put it on paper. It doesn’t have to be neat, or complete, in the beginning...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

The Follow-up Call: When the Customer Says They Bought

By Will Parquette

Will Parquette - Find out what their objections to your deal were, get with your manager and put together a full-court press to attempt to get the customer back in before they do take delivery ...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Rules: Are They Arbitrary or Do They Make Sense?

By Greg Goebel

Greg Goebel - While, like most domestics, 2006 wasn’t a banner year, it certainly could have been much, much worse for them. What is their secret; what do they do differently from the many other struggling domestics?

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Proactive Staff Planning The Impact Of The Past, Present And Future

By Justin Spath

Justin Spath - The simplest form of staffing plan, the hiring projection, is probably the best place to start if you have never created a staffing plan before.

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Increasing Inventory Turnover: Release Your Frozen Capital

By Scott Dreisbach

Scott Dreisbach - It is relatively simple, stock more of what your customers are looking for and your investment will become more active. A more active investment means quicker turnover...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Immortality For Your Dealership Secured By Estate Planning

By Karen Steckler

Karen Steckler - Dealership owners know the livelihood of many individuals, beyond their immediate family, are dependent on their business operations...

Tags: BDC

Blog

On-the-Point

Jim Ziegler
It's a Nerd Meltdown

By Jim Ziegler
The Alpha Dawg coaches sales managers through a CRM crash, shares advice for desking deals the old-fashioned way, and explains why AutoNation’s rumored pay plan revision and GM’s thrice-delayed Project Pinnacle are doomed to fail.

There’s a Vacancy in Mom’s Basement

By Jim Ziegler
The Alpha Dawg discovers the cure for Millennial Madness and goes deep on certified pre-owned leasing, the case against Sage Auto Group, and the end of the big publics’ shopping spree.

Objects in the Rearview Mirror

By Jim Ziegler

The Big Talent Drain

By Jim Ziegler

Opening Observations

Over the Curb