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March 2007, Auto Dealer Today - WebXclusive

Move Your Comfort Zones With Accountability

By Don Reed

Don Reed - For all three positions, is your Service Absorption rising year after year? If any of your answers were “NO” then you must ask yourself why?...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Rogue Waves

By Thomas B. Hudson, Esq.

Thomas B. Hudson, Esq. - In this case, the 9th Circuit held that an investment bank that merely loaned money to a lender could be held responsible for the misdeeds of the lender...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Are You A Special Finance Customer?

By David Keller, CPA, CFE

David Keller - Your bank, auction and vendors consider you a finance customer every day. So, how is your credit rating with them? If you take a look at the financial status of your dealership, ...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Inventory – The Lifeblood to Your Department

By Greg Goebel

Greg Goebel - Second of Ten Critical Components of Special Finance-When you are considering inventory for SF, think of one thing – collateral...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Revolutionizing e-satisfaction

By John Zieglar

John Zieglar - “Our Customer Relation Management tool BuzzTrak has been an awesome addition to our digital marketing system,” said Powell. Using BuzzTrak allows the dealership to e-mail media-enriched Web ads...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Hillside Honda Excels with Five Essential BDC Components

By Samantha Shaw

Samantha Shaw - The store's ability to deliver so many cars while operating under their many selling constraints intrigued me. Hillside Honda has no room for expansion.

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Bringing in the Herd

By Greg Goebel

Greg Goebel - First, you involve absolutely everyone in the operation. Lot attendants, yes. Receptionist, yes. New hire, three days on the job, absolutely yes!

March 2007, Auto Dealer Today - WebXclusive

Decrease Advertising Costs While Selling More Vehicles?

By Jason Ezell

Jason Ezell - Never before could dealers display their entire inventory, every option, every color, every vehicle to the buying public 24 hours a day, seven days a week...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Burning Benjamins - Can You Afford Not to Embrace Special Finance

By Tim Randall

Tim Randall - The truth of the matter is that with Internet leads, every sale costs the same as every no-sale in advertising dollars. The difference is one produces a profit, the other none.

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Nice Listing, Now What? Maximizing Sales by Managing Online Service and Support

By Rob Chesney

Rob Chesney - What elevates the best online listings is the behind-the-scenes service and support provided by a knowledgeable dealer...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

2007 Brings Record Profits

By Don Reed

Don Reed - Can your service department increase its customer pay labor and parts sales by 40 percent? YES! Can your service department increase its customer pay labor and parts gross profit by 40 percent?...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Another Year - Another Opportunity

By Mauricio Espinosa

Mauricio Espinsoa - The Hispanic market is growing and will continue its growth for several years. It is a vast opportunity and a valuable niche for your business.

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Business Development Basics

By Sean V. Bradley

Sean V. Bradley - What exactly is a BDC? Well, BDC stands for Business Development Center, but it means something different to almost everyone that uses it. To some it means an Internet department, to others a phone room and to some, showroom follow-up.

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

The Voice of Franchise Dealers <br>NADA Keeps Expanding Services

By Karen Steckler

“Today, the association is universally viewed as the voice of new car and truck dealerships,” Vice President Dick Cheney remarked at the NADA 2006 Legislative Conference on the effect the industry has had on the nation.

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

More State Advertising Enforcement Actions

By Thomas B. Hudson, Esq.

Thomas B. Hudson, Esq. - You can’t always tell from these self-serving AG press releases what actually went on – the AGs tend to report on the things that show how diligent they are at protecting consumers...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Enter The Buy Here Pay Here Industry With Minimal Headaches

By Jennifer Murphy Bloodworth

Jennifer Murphy - When opening a lot, several things need to be considered. Location, personnel, training, procedures, necessary forms, inventory, advertising and much more are on the to-do list...

Tags: BDC

March 2007, Auto Dealer Today - WebXclusive

Using Innovation To Give You An Edge

By Mark O'Neil

Mark O'Neil - Many front-line managers and sales consultants are skeptical of leasing, even though the lower consumer cost would make it easier to move more units per month. Why?

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Ford's Future<br>Through The Eyes Of South Carolina Dealers

By Jennifer Murphy Bloodworth

In early December, Ford released that the previously reported $18 billion borrowing limit was increased to $23 billion.

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Test Your Courage With Internet Explorer 7.0

By Jeff Smelley

Jeff Smelley - During the last few weeks, clients have called with some very interesting problems with many of their applications which ultimately seem to have been caused by IE 7.0.

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Five Non-Negotiable For Sales Teams

By George Dans

George Dans - If you are going to have your best year ever, you must have some rules, guidelines or processes that can’t be sacrificed. Let’s come up with at least five non-negotiables for your dealership ...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

2007 Myths About SEO & SEM

By Todd Swickard

Todd Swickard - Numerous vendors joined the parade and have tried to offer dealers a solution that makes sense for them. Now, we are on to the wild and wonderful world of 2007. So, is this really the year for search marketing?...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Make the Total Commitment to Special Finance

By Greg Goebel

Greg Goebel - It starts with the basics – 10 Critical Components – and the very first component, the most important of them all, is Commitment.

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Competing with the Jones’ of the World

By Karen Steckler

Karen Steckler - From the first contact that they make with the customer to gathering a name from an Internet lead, customer service is always a priority for Jones.

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Repossessions – “The Biggest Loser”

By Ryan Linnehan

We actually implemented what we called our “Repo Prevention Policy,” which listed in writing why we wanted to reduce our repos...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Financial Strength Found In Proper Accounting

By David Keller, CPA, CFE

David Keller - You have to manage cash. You can’t manage your business from how much cash you have in the bank or how much sales revenue you can produce...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

West Virginia Court Rejects Attacks On Arbitration Agreement

By Thomas B. Hudson, Esq.

Thomas B. Hudson, Esq. - The decision also deals with a wide-ranging attack on an arbitration agreement that uses most of the arguments commonly asserted by plaintiffs’ lawyers around the country, rejecting them one by one...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Thou Shalt Not Take Thy Competitor’s Name In Vain At Least Not In Search Engines

By Jason Ezell

Jason Ezell - When potential customers do a query through search engines, the search engine’s function is to weed out irrelevant content to locate exactly what the user wants...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

The Ultimate Service Experience Empowering Your Team to Exceed Expectations

By Karen Steckler

Karen Steckler - Prestige Imports is one of seven dealerships, with seventeen franchises which is owned by Hansel Auto Group. Over the years Hansel has developed a robust business with excellent service centers...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Serious Numbers In Owner Retention

By Don Reed

Don Reed - If the number of active customers in your database is going up each month, congratulations; you are doing a lot of things right toward building strong owner retention...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Reacting In Rome Influencing At Home

By David Keller, CPA, CFE

David Keller - How do you start your planning? Ask yourself what you want to accomplish. Put it on paper. It doesn’t have to be neat, or complete, in the beginning...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

The Follow-up Call: When the Customer Says They Bought

By Will Parquette

Will Parquette - Find out what their objections to your deal were, get with your manager and put together a full-court press to attempt to get the customer back in before they do take delivery ...

Tags: BDC

February 2007, Auto Dealer Today - WebXclusive

Rules: Are They Arbitrary or Do They Make Sense?

By Greg Goebel

Greg Goebel - While, like most domestics, 2006 wasn’t a banner year, it certainly could have been much, much worse for them. What is their secret; what do they do differently from the many other struggling domestics?

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Proactive Staff Planning The Impact Of The Past, Present And Future

By Justin Spath

Justin Spath - The simplest form of staffing plan, the hiring projection, is probably the best place to start if you have never created a staffing plan before.

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Increasing Inventory Turnover: Release Your Frozen Capital

By Scott Dreisbach

Scott Dreisbach - It is relatively simple, stock more of what your customers are looking for and your investment will become more active. A more active investment means quicker turnover...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Immortality For Your Dealership Secured By Estate Planning

By Karen Steckler

Karen Steckler - Dealership owners know the livelihood of many individuals, beyond their immediate family, are dependent on their business operations...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Honda North's Power Duo BDC And CRM Break The Status Quo

By John Carroll

John Carroll - “These are business people who happen to be in the auto industry, not car guys. They wanted to cut back on the expenses for the traditional ways to bring in traffic.”

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Heat Destroys Your Assets<br>How To Protect Your Computing Equipment

By Jeff Smelley

Jeff Smelley - Heat adversely affects most equipment and is the most often overlooked threat to your equipment. Today’s faster computers draw more electrical power than ever and therefore generate more heat internally. Internal heat is far more likely to compromise your equipment life than external heat.

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Half Your Advertising Isn’t Working Can You Identify And Eliminate It?

By Rob Anderson

Of all new car buyers, 75 percent shop online before making a buying decision. How do you as a dealer use this to your advantage?

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Eleven Ways To Avoid A Tax Shake Down Legally Reduce Your Taxes

By Karen Steckler

Karen Steckler - Correctly classifying them will result in the largest amount of depreciation in the shortest period of time, thereby maximizing your tax savings...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Education And Feedback Key To Success Century Motors Of South Florida

By Rob Chesney

Rob Chesney - Education was key to the Fuzy’s success on eBay Motors. They attended seminars to build their knowledge and continue to work with their eBay Motors account manager on new strategies...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Create The Best Team

By George Dans

George Dans - Why is it in the car business, most people don’t work together? Is it the money or the culture? I think its both ...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Online Options Expand: Dealers Sell Local And National Through Web

By Rob Chesney

Rob Chesney - As Internet sales services continue to grow and improve, many customers, that were previously unreachable, are quickly becoming available online...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Change and Grattitude!

By Greg Goebel

We have become the first industry trade journal to publish a digital version of the magazine which not only will allow readers to read the actual magazine online ...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Streamlining The Back End

By Mark O'Neil

Mark O'Neil - Increasingly important to dealerships are the back end profits from the sale of aftermarket products...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Seeking Mr. / Ms. Right

By Greg Goebel

Greg Goebel - There are really three places to find the individuals that should become your best SF manager candidates ...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

The Gross Profit Decision: It Is Yours To Keep Or Give Away

By George Dans

George Dans - What is the secret to holding more gross? You develop people skills, from the desk on down. If your desk has only 3 legs, you probably won’t hold gross ...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Keep It Simple Stupid

By Steven Chessin

Steven Chessin - Keep It Simple Stupid (KISS) approach, which I’ve never forgotten.Oddly enough, this also happens towork best when considering the Internet sales process...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Web Marketing Refresher Crash Course

By Todd Swickard

Todd Swickard - If you haven’t done it lately, go through every page of your Web site. Make sure it is as complete and easy to use as possible...

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Personal Touch Pushes Profit At Braeger Automotive Group

By David Van Engen

All dealers recognize the importance of retaining customers. However, most dealers simply do not have the metrics in place to know how many are lost.

Tags: BDC

January 2007, Auto Dealer Today - WebXclusive

Have You Checked Your Internet Specials Lately?

By Jason Ezell

Jason Ezell - Full color, full page and the only text in the ad are the words: “There are no specials available, please check back later.”

Tags: BDC

Blog

On-the-Point

Jim Ziegler
Objects in the Rearview Mirror

By Jim Ziegler
The past is right behind us and the future is coming fast. The Alpha Dawg plots a course for your store’s success and shares advice for Elon Musk, Johan de Nysschen, and pre-owned managers.

The Big Talent Drain

By Jim Ziegler
The Alpha Dawg tackles the shortage of talent in the managerial ranks and reflects on Amazon’s rumored foray into vehicle sales, the imminent used-car correction, Hyundai’s plan for the Genesis brand, and the untimely passing of Tammie LeBleu.

A Faster Horse

By Jim Ziegler

Strangers in the Mall

By Jim Ziegler

Opening Observations

Over the Curb