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July 2015, Auto Dealer Today - Feature

Advertising Roulette

Thomas B. Hudson

By Thomas B. Hudson, Esq.

Failing to nominate a compliance officer is like betting against the regulatory house.

Tags: advertising, Federal Trade Commission, Regulations

July 2015, Auto Dealer Today - Feature

How to Find and Keep Service Techs

By Jim Alton

Having trouble hiring quality service technicians? You might not be looking in the right places.

Tags: employees, hiring, Parts and Service, technician training

July 2015, Auto Dealer Today - WebXclusive

There Is No Bubble

Raj Sundaram 

By Tariq Kamal

The magazine caught up with Dealertrack’s Raj Sundaram to discuss sales forecasts, the specter of the subprime auto finance bubble, digital retailing and the Dealers’ Choice Awards.

Tags: Dealer's Choice Awards, Dealertrack, subprime auto finance

July 2015, Auto Dealer Today - Feature

How to Hire a BDC Manager

Look for these essential skills and abilities when choosing the person who will helm your business development center.

By Wendy Reeves

Look for these essential skills and abilities when choosing the person who will helm your business development center.

Tags: BDC, hiring, Management

July 2015, Auto Dealer Today - Feature

Increase Your Closing Ratio by 20%

Time-honored strategies can still have a profound impact in the Digital Age.

By Mark Stringfellow

Time-honored strategies can still have a profound impact in the Digital Age.

Tags: Closing Ratios, Sales Tactics, Sales Training, The Next Up

July 2015, Auto Dealer Today - Feature

One of a Kind

Thielen Motors sales pro Mike Stone has forged a 50-year career in auto retail with the help of his wife, Donna, and a stream of repeat and referral business. 

By Toni McQuilken

Mike Stone’s 50-year career in auto retail was built upon his genuine desire to serve customers over the long term.

Tags: Awards, Sales, Sales Professional of the Month

July 2015, Auto Dealer Today - Feature

Tear Down Your Silos

Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page. 

By Sean V. Bradley

Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.

Tags: Dealerships, Google, Online Marketing

July 2015, Auto Dealer Today - Feature

For the Win

David Gesualdo

By David Gesualdo

The annual Dealers’ Choice Awards stand apart in honoring the industry’s best partners, providers and finance companies as selected by dealers and dealership personnel.

Tags: Awards, Dealer's Choice Awards

July 2015, Auto Dealer Today - Cover Story

The 2015 Dealer's Choice Awards

The 2015 Dealers’ Choice Awards recognizes the industry’s best vendors, suppliers and finance companies as selected by dealers and dealership personnel. 

By ADT Staff

The 2015 Dealers’ Choice Awards recognizes the industry’s best vendors, suppliers and finance companies as selected by dealers and dealership personnel.

Tags: Awards, Dealers, Dealer's Choice Awards

June 2015, Auto Dealer Today - Feature

Pay to Play

Compensation can be a major point of contention among dealers, managers and employees. GM explains how initial planning can prevent future headaches. 

By Steve Fox

Compensation can be a major point of contention among dealers, managers and employees. GM explains how initial planning can prevent future headaches.

Tags: compensation, employees, Payment Plan, Sales

June 2015, Auto Dealer Today - Feature

What Really Motivates Your Employees?

The carrot-and-stick approach is losing its appeal as leaders find new ways to encourage productivity. 

By Mike Esposito

The carrot-and-stick approach is losing its appeal as leaders find new ways to encourage productivity.

Tags: employees, productivity, sales team motivation, training

June 2015, Auto Dealer Today - Feature

Recording the F&I Transaction

Adding cameras to your F&I process can boost production and compliance — and put you ahead of the YouTube curve.

By Ronald J. Reahard

Adding cameras to your F&I process can boost production and compliance — and put you ahead of the YouTube curve.

Tags: F&I products, F&I video-recording, sales transaction

June 2015, Auto Dealer Today - Feature

Pinocchio and the Senator

Thomas B. Hudson

By Thomas B. Hudson, Esq.

The Washington Post’s Glenn Kessler calls enterprising Massachusetts Sen. Elizabeth Warren out for repeating a popular myth about auto finance, regulatory oversight and dealer participation.

Tags: CFPB, dealer financing, Regulations

June 2015, Auto Dealer Today - Feature

Fair-Weather Foes

ADM Publisher David Gesualdo

By David Gesualdo

The so-called consumer advocates who are bullying dealers were nowhere to be found when times were tough.

Tags: CFPB, dealer financing, NADA

June 2015, Auto Dealer Today - Feature

Capture, Conquest and Close

Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms. 

By John F. Possumato

Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.

Tags: advertising, Mobile Marketing, Vehicle Sales

May 2015, Auto Dealer Today - Feature

Show Your Pride!

Struggling sales pros should remember to take pride in their work and seek referrals wherever they may lie. 

By Jason Heard

Struggling sales pros should remember to take pride in their work and seek referrals wherever they may lie.

Tags: job growth, Sales, Salespeople

May 2015, Auto Dealer Today - Feature

Your Constant Value Proposition

Firas Makhlouf is CIO of Driver’s Village, a Syracuse, N.Y., auto group that puts a premium on highly trained and informed BDC agents. 

By Greg Wells

Providing exceptional customer service at every touchpoint is the best way to reassure customers they will be treated fairly when they visit your dealership.

Tags: Customer Service, Dealerships, price

May 2015, Auto Dealer Today - Feature

Are Your Employees Pickpocketing Your Profits?

Lax policies and unauthorized charges, discounts and freebies could be nipping away at your bottom line. 

By Harlene Doane

Lax policies and unauthorized charges, discounts and freebies could be nipping away at your bottom line.

Tags: Discount, Sales, Sales Manager, training

May 2015, Auto Dealer Today - Feature

A Biased Report

Thomas B. Hudson

By Thomas B. Hudson, Esq.

There is much to dislike about the CFPB’s 728-page report on pre-dispute arbitration clauses.

Tags: arbitration agreements, CFPB, Dodd-Frank Act

May 2015, Auto Dealer Today - Feature

On Course

Tariq Kamal, Auto Dealer Monthly Managing Editor.

By Tariq Kamal

The 2015 Automotive Forum promised good times — and significant change — for dealers in the years ahead.

Tags: Automotive Forum, J.D. Power, NADA

May 2015, Auto Dealer Today - Feature

In Favor of Shop-Click-Drive

The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions. 

By David Kain

The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.

Tags: Internet shopper, Online Retail, Shop-Click-Drive

May 2015, Auto Dealer Today - Feature

Subaru Soul

Mark Sattler is May's Sales Pro of the Month.

By Toni McQuilken

Mark Sattler has snagged the May Sales Pro title, thanks to his hard work, dedication and love of his brand. If you know of a sales pro who deserves some recognition, nominate them by clicking here.

Tags: internet sales, Sales Manager, Sales Professional of the Month, Subaru

May 2015, Auto Dealer Today - Cover Story

Living the Dream

Mario Murgado (right), owner of Miami’s Brickell Motors, stands with partners Rick Barraza (left) and Alex Andreus. 

By Tariq Kamal

Bold business moves and a dynamic setting proved to be the winning formula for Brickell Motors and its owner, Mario Murgado.

Tags: businesses, Dealers, Miami

April 2015, Auto Dealer Today - WebXclusive

The Battle of Sacramento

In 2012, California’s capital was the site of a yearlong battle between state lawmakers and buy-here, pay-here dealers. Two new laws designed to protect consumers are now on the books, and dealers say they’re causing headaches on both sides of the sale.

By Tariq Kamal

In 2012, California’s capital was the site of a yearlong battle between state lawmakers and buy here, pay here dealers. Two new laws designed to protect consumers are now on the books, and dealers say they’re causing headaches on both sides of the sale.

Tags: California, Legal, legislation

April 2015, Auto Dealer Today - Feature

A Prescription For Attitude

Dr. G.P. returns with a powerful new medication that increases effort and performance with very few side effects.

By G.P. Anderson

Dr. G.P. returns with a powerful new medication that increases effort and performance with very few side effects.

Tags: Finance, Finance Manager, possitive attitude, training

April 2015, Auto Dealer Today - Feature

Good to Great in 3 Easy Steps

Sourcing inventory from Craigslist can bring ideal SF units and new customers to your store.

By Shawn Foster

Establishing proven processes for sales, desking and inventory acquisition can boost your SF numbers in short order.

Tags: Credit Scores, credit scoring, inventory, special finance

April 2015, Auto Dealer Today - Feature

Look Who Emailed Me!

An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively. 

By Thomas B. Hudson, Esq.

An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.

Tags: CFPB, consumer complaints, Email, Legal

April 2015, Auto Dealer Today - Feature

Who’s Celling Whom?

Customers no longer have to drive down the street to browse other dealers’ inventories or negotiate for a more favorable price or trade-in value. 

By Ronald J. Reahard

Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.

Tags: cell phone, Google, Sales, Sales Tactics, Sales Training

April 2015, Auto Dealer Today - Feature

Win the Game of Googleopoly

A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results. 

By Sean V. Bradley

A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.

Tags: Google, google ranking, SEO

April 2015, Auto Dealer Today - Feature

Twice as Nice

Sales Pro of the Month Matt Reynolds. Photo: Justyn Phillips

By Tariq Kamal, Managing Editor

This month's sales pro Matt Reynolds has found lasting success and perfected the art of the two-car deal.

Tags: Dealers, Sales Professional of the Month, Sales Tactics, Volkswagen

April 2015, Auto Dealer Today - Feature

Heads Up

Tariq Kamal, Auto Dealer Monthly Managing Editor.

By Tariq Kamal

The willful ignorance that threatens professional football is not reflected in the auto industry.

Tags: compliance, Compliance Summit, Regulations

April 2015, Auto Dealer Today - Feature

4 Elements of a Killer SEO and PPC Strategy

By Zach Klempf

Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.

Tags: digital marketing, Online Marketing, SEO

March 2015, Auto Dealer Today - Feature

The New Old Guard

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

By Toni McQuilken

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

Tags: Lead Generation, Sales, technology, training

March 2015, Auto Dealer Today - Feature

The Future Is Now

For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key.

By Toni McQuilken

Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

Tags: Internet Leads, technology, Virtual Showroom

March 2015, Auto Dealer Today - Feature

A Fool’s Errand

You must have the team ready to do the job and know what success looks like and how they will be measured. Quantity of leads is never a successful plan.

By Toni McQuilken

The experts agree that generating more leads without improving the conversion process is a recipe for disappointment.

Tags: Internet Leads, lead conversion, Lead Generation

March 2015, Auto Dealer Today - Feature

The Lead Conversion Gap

Dealers need to clearly articulate what is different and better about their organizations. Price is only relevant in the absence of value.

By Tariq Kamal

Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.

Tags: branding, Internet Leads, lead conversion, Sales Tactics

March 2015, Auto Dealer Today - Feature

Better Than Repossession

The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of their function and the benefits they offer to car buyers. 

By Thomas B. Hudson, Esq.

The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of their function and the benefits they offer to car buyers.

Tags: Debt Collection, Legal, Repossessions

March 2015, Auto Dealer Today - Feature

A Fish in Water

Sales Pro of the Month Oscar Rodriguez. Photo: Jessica Rodriguez

By Tariq Kamal, Managing Editor

Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).

Tags: Sales, Sales Professional of the Month, Sales Tactics

March 2015, Auto Dealer Today - Feature

Taking the Lead

David Gesualdo, Auto Dealer Monthly Publisher.

By David Gesualdo

Converting leads and increasing sales in today’s marketplace may require some dealers to abandon long-held beliefs.

Tags: new-vehicle leads, Sales, Sales Tactics

February 2015, Auto Dealer Today - Feature

Everything in Its Place

Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce customer wait times and help retain skilled technicians. 

By Tim Vaughan

Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce customer wait times and help retain skilled technicians.

Tags: Customer Service, Maintenance, Service Department, technician training

February 2015, Auto Dealer Today - Feature

Top 8 Tax Time Pitfalls

Image via IStockPhoto.com

By Greg Goebel

An SF expert lists the most common mistakes dealers make during tax refund season and how to avoid them.

Tags: special finance, tax refurn, tax season

February 2015, Auto Dealer Today - Feature

Revolution Begins at Home Pages

Dealers who believe F&I should move to the front of the sales process should start with their websites. 

By Pete MacInnes

Dealers who believe F&I should move to the front of the sales process should start with their websites.

Tags: F&I , Financing, Online Marketplace, websites

February 2015, Auto Dealer Today - Feature

Break the Chains of Desktop Detainment

By Geoff Bedine

New mobile tools are making a difference in unexpected areas, including the trade-in appraisal process.

Tags: technology, Trade-In Appraisal, Vehicle Appraisal

February 2015, Auto Dealer Today - Feature

Customer Satisfaction is Worthless

As sales guru Jeffrey Gitomer once put it, “Customer satisfaction is worthless. Customer loyalty is priceless.”

By Jason Heard

A dealership GM says anybody can create an acceptable experience, but creating repeat business is an endeavor unto itself. He offers five practical tips for pricing and retaining your most loyal customers.

Tags: Customer Satisfaction, Sales Training

February 2015, Auto Dealer Today - Feature

The Death of Disparate Impact

The District Court ruled that the Department of Housing and Urban Development overreached in creating a new rule designed to address disparate impact among home buyers. 

By James S. Ganther, Esq.

A District Court judge’s decision in a housing discrimination lawsuit could help derail the CFPB’s ongoing campaign against auto dealers.

Tags: CFPB, discrimination, U.S. District Court

February 2015, Auto Dealer Today - Feature

Stick to the Script

A lawsuit against a Minnesota dealer highlights the need to keep the cost of a service contract from being part of the finance charge.

By Thomas B. Hudson, Esq.

A lawsuit against a Minnesota dealer highlights the need to keep the cost of a service contract from being part of the finance charge.

Tags: Finance, financial regulation, Legal, Service Contracts

February 2015, Auto Dealer Today - Feature

Real Pros Don’t Close

The need to establish trust and transparency has taken precedence in an era defined by well-informed Internet customers and pressure from state and federal regulators. Photo: IStockPhoto.com

By Paul Hatcher

GM says pressure from consumers and regulators will force sales pros to abandon their lifelong reliance on ‘closing’ tactics.

Tags: closing rates, Regulations, Sales Tactics, Sales Training

February 2015, Auto Dealer Today - Feature

A Taxing Season

Many car buyers use their income tax refunds as down payments. Offering to double the amount creates value at every credit tier. 

By Paul Potratz

Take the guesswork out of the tax-time rush by planning targeted and timely online marketing campaigns.

Tags: advertsing campaign, Online Marketing, tax season

February 2015, Auto Dealer Today - Feature

On Target

David Gesualdo, ADM Publisher

By David Gesualdo, Publisher

A changing industry requires increased focus on customers and the factors that drive their buying habits.

Tags: David Gesualdo, Ed Bobit, Sales Professional of the Month

February 2015, Auto Dealer Today - Feature

A New Legacy

Justin Russell, Sales Pro of the Month. Photo courtesy Ford of Pasco

By Tariq Kamal, Managing Editor

With help from his father and other mentors, Justin Russell has blazed a path to Internet sales success at Legacy Ford of Pasco (Wash.).

Tags: internet sales, Sales Professional of the Month, Sales Tactics

Blog

On-the-Point

Jim Ziegler
Turn Out the Lights, the Party's Over

By Jim Ziegler
The Alpha Dawg says goodbye to recordbreaking sales, uncovers the truth behind Trump vs. Ford, seeks justice for criminals in the executive ranks, and throws ‘The Book’ at Cadillac.

The Leads Are Weak

By Jim Ziegler
Did you ever try to cancel a lead provider for poor performance and, all of a sudden, their leads started closing at a crazy percentage? 'Da Man' reveals the ugly truth about the lead provider business.

It's a Nerd Meltdown

By Jim Ziegler

There’s a Vacancy in Mom’s Basement

By Jim Ziegler

Opening Observations

Over the Curb