Article

a phone call and a call guide.

August 2013, Auto Dealer Today - Feature

The Clock is Ticking

By Greg Goebel

Special finance guru offers a time-proven strategy for converting all types of special finance leads.

Tags: a phone call and a call guide., a plan, adverse action letter, Credit Interview, CRM, Customer Interview, establish rapport, handling subprime credit internet leads, Internet Leads, special finance

May 2013, Auto Dealer Today - WebXclusive

Fundamentally Sound: Don't Forget the Sales Basics

cOURTNEY cOLE IS THE CO-O

By Courtney Cole

Technology can’t change the game on its own. To remain profitable, dealers still have to be focused on the fundamentals.

Tags: a phone call and a call guide., Appointment, building referrals, data mining, floorplan rates, role of the sales manager, sales fundamentals, sales skills, using technology

August 2012, Auto Dealer Today - WebXclusive

Finding the Right Balance in CRM at Germain BMW of Naples

In Naples, Fla., the management staff at Germain BMW recently took on the task of better managing phone traffic. The answer was enlisting a call monitoring company, hiring a customer relations manager to handle some BDC-type functions and improving processes.

By Kimberly Long

At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.

Tags: a phone call and a call guide., BDC, CallRevu, CRM, Customer Relations, customer relations manager, Customer Retention, data mining, follow up, Internet Leads, repeat customers or referrals, sales training, software, technology

August 2012, Auto Dealer Today - WebXclusive

The Sales Process Starts With a Dial Tone

By Greg Goebel

Phone contact is essential for sales succes in special finance. Greg Goebel outlines a six-step plan for successfully handling SF phone leads.

Tags: a phone call and a call guide., adverse action letter, BDC, how to sell over the phone, Sales Process, sales training, telephone sales, tracking calls

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