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advertising

November 2016, Auto Dealer Today - Feature

Paranoia or Real Danger?

By Thomas B. Hudson, Esq.

The CFPB really is following you, and every mistake you make in the showroom and in your advertising can lead to an enforcement action.

Tags: advertising, CFPB, Legal, showroom

November 2015, Auto Dealer Today - Cover Story

The Dealer for the People

Owners Jill and Jeffrey Merriam are a brother-and-sister team at Key Hyundai. Photo: Lisa Cascone

By Toni McQuilken

Jill Merriam set out to change the car business mentality, and her ‘Dealer for the People’ campaign and experiments with personnel and processes have paid dividends for Key Hyundai.

Tags: advertising, Business Development Center, dealer, Hyundai

July 2015, Auto Dealer Today - Feature

Advertising Roulette

Thomas B. Hudson

By Thomas B. Hudson, Esq.

Failing to nominate a compliance officer is like betting against the regulatory house.

Tags: advertising, Federal Trade Commission, Regulations

June 2015, Auto Dealer Today - Feature

Capture, Conquest and Close

Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms. 

By John F. Possumato

Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.

Tags: advertising, Mobile Marketing, Vehicle Sales

February 2014, Auto Dealer Today - Feature

Online Marketing: On the Brink of Innovation

By Stephanie Forshee

Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.

Tags: advertising, Dave Winslow, Dealer.com, digital marketing, Facebook, Google, Mobile, social media, Yelp

December 2013, Auto Dealer Today - Feature

Multichannel Marketing Boosts Sales at Auburn Volkswagen

By Kirsti Correa

Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.

Tags: advertising, Auburn Volkswagen, Campaign, car dealer, Dealership, Facebook, marketing, Matthew Welch, multichannel marketing, Seattle, social media, Tacoma, Volkswagen

November 2013, Auto Dealer Today - Feature

Avoid Panic Marketing

By Paul Potratz

Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.

Tags: advertising, branding, car dealer, digital, marketing, Paul Potratz, sales

November 2013, Auto Dealer Today - Feature

Value Trumps Price

By Paul Potratz

Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.

Tags: advertising, automotive, Dealership, marketing, Paul Potratz, Value

October 2013, Auto Dealer Today - Cover Story

Cal Worthington: Brand of Gold

The Television Bureau of Advertising described the late Cal Worthington as “probably the best-known car dealer pitchman in television history.” Some of his most memorable “Go See Cal” commercials show Worthington wrestling a grizzly bear, hanging upside down from an airplane, riding an elephant and standing upside down on his head.

By Stephanie Forshee

Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?

Tags: advertising, Cal Worthington, Celebrities, dealership profiles, Easterns Automotive Group, marketing, television advertising, YouTube

June 2013, Auto Dealer Today - Feature

Capturing The Special Finance Lead

Greg Goebel is the CEO of Used Car University LLC. GoebelG@AutoDealerMonthly.com

By Greg Goebel

Special finance expert Greg Gloebel explains how he would spend his advertising dollars to attract credit challenged customers in today’s market.

Tags: advertising, budget, Consumer Portfolio Services Inc., credit application, Greg Goebel, Internet Leads, marketing, ROI, special finance

May 2013, Auto Dealer Today - WebXclusive

Target Your Customers

Paul Potratz is COO of Potratz Advertising

By Paul Potratz

New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.

Tags: advertising, BDC, facebook marketing, internet marketing, social media marketing, target marketing, using social media

May 2013, Auto Dealer Today - Feature

Volume Vs. Gross

By David Keller, CPA, CFE

The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.

Tags: advertising, dealer, F&I profits, gross profit, inventory management, sales

February 2013, Auto Dealer Today - WebXclusive

10 Must-Follow Advertising Guidelines

By Jim Radogna

Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.

Tags: advertising, BDC, compliance, false advertisements, Federal Trade Commission, fraud, FTC, radio, Regulators, television advertising

January 2013, Auto Dealer Today - WebXclusive

Facebook Marketing 101

By Paul Potratz

Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.

Tags: advertising, BDC, facebook advertising, facebook marketing, online advertising, Online Marketing, web marketing

January 2013, Auto Dealer Today - WebXclusive

Managing Multi-Regional Operations: Stewart Management Group Finds Success in Market Diversification Cont'd

By John Carroll

John Carroll -The same is also true for advertising. In Birmingham, they stick strictly with TV. In Tampa, it’s newspapers. In Jacksonville, it takes a combination of both. It all depends on what is successful in the marketplace.

Tags: advertising, BDC, communication networks, multi-regional operations, newspaper advertising, radio ads, technology, telecom, television advertising

December 2012, Auto Dealer Today - WebXclusive

5 Questions Auto Dealers Should Ask Before Buying a Digital Sign

By David Warns

Author David Warns points out some advantages of utilizing digital signs for dealerships and offers a few questions dealers should ask before making such an investment.

Tags: advertising, BDC, branding, compliance, digital signage, Online Marketing, Regulations, Service, signage

November 2012, Auto Dealer Today - WebXclusive

In Search of Silver Bullets

By Greg Goebel

Greg Goebel, president and CEO of Auto Dealer Monthly, discusses how your special finance department can increase their amount of 'good' leads. Through 5 easy steps from tracking your traffic to setting up a budget, Greg outlines the perfect plan to increase your special finance departments' leads immediately.

Tags: advertising, advertising copy, BDC, compliance, Customer Reviews, deal tracking, dealer review, F&I department, lead conversion, lead generation, lead management, special finance

August 2012, Auto Dealer Today - WebXclusive

Video Killed the Email Star

By Greg Wells

Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.

Tags: advertising, BDC, creating the wow factor, how to videos, Online Marketing, search engine optimization, testimonials, Video Advertising, YouTube

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