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BDC

December 2015, Auto Dealer Today - Cover Story

Building an Online Empire

PHOTOS BY DAN MCCABE/REALCUSTOMER.COM

By Toni McQuilken

Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.

Tags: BDC, dealers, Online Marketing

July 2015, Auto Dealer Today - Feature

How to Hire a BDC Manager

Look for these essential skills and abilities when choosing the person who will helm your business development center.

By Wendy Reeves

Look for these essential skills and abilities when choosing the person who will helm your business development center.

Tags: BDC, Hiring, management

October 2013, Auto Dealer Today - Feature

Netting Online Shoppers

By Greg Wells

Expert says converting online credit applications to closed deals requires a solid process, an emphasis on transparency and cooperation from the finance department.

Tags: BDC, Car Shopping, credit application, Dealership, Greg Wells, Internet, Online

August 2013, Auto Dealer Today - Feature

5 Ways To Maximize BDC Leads

Greg Wells is president of AllCall Automotive Contact Center

By Greg Wells

Is your website designed with BDC leads in mind? Expert lists the five features that produce the most appointments.

Tags: BDC, Business Development Center, credit application, Customer Service, electronic leads, Internet, live chat

June 2013, Auto Dealer Today - WebXclusive

Data-Driven Sales

By Courtney Cole

The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.

Tags: BDC, Customer Loyalty, Customer Retention, data mining, dealer website, marketing, repeat and referral sales, ROI, technology

June 2013, Auto Dealer Today - Cover Story

On the Go

By Stephanie Forshee

Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.

Tags: BDC, Charapp & Weiss, CRM, DealerSocket, Fisher & Phillips LLP, Gartner Research, Mobile Applications, mobile solution, SoftwareBlog

June 2013, Auto Dealer Today - WebXclusive

10 Must-Dos Before Selling the Store

By ADM

Now that the economy has turned around, selling a dealership can be done with a lot more comfort. But dealers need to be smart before making any hasty decisions.

Tags: auto dealerships, BDC, dealership owners, National Automobile Dealers Association, Selling an auto dealership, selling the store

May 2013, Auto Dealer Today - WebXclusive

Target Your Customers

Paul Potratz is COO of Potratz Advertising

By Paul Potratz

New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.

Tags: advertising, BDC, facebook marketing, internet marketing, social media marketing, target marketing, using social media

May 2013, Auto Dealer Today - WebXclusive

Renaissance Man: Auto/Mate’s Mike Esposito

By Gregory Arroyo

The magazine talks to Auto/Mate’s Mike Esposito to get his thoughts on the business, dealership technology and his biggest fear for dealers this year and beyond.

Tags: ADP Dealer Services, Auto/Mate, BDC, Customer Service, data mining, dealer management system, Dealer Software, impact of the Great Recession, Mike Esposito, mobile solution, Reynolds & Reynolds, The ADM Interview, Used Cars

May 2013, Auto Dealer Today - WebXclusive

Clay Nissan Settles $1.5M Defamation Suit

By Stephanie Forshee

The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.

Tags: BDC, Boycott Clay Nissan, defamation, Facebook, social media, twitter, using social media

May 2013, Auto Dealer Today - Feature

Cracking The Code

By Brittany-Marie Swanson

Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.

Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp

May 2013, Auto Dealer Today - Cover Story

Like vs. Plus

By Stephanie Forshee

Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.

Tags: BDC, Customer Reviews, digital media, Facebook, google+, marketing, SEC, social media marketing

May 2013, Auto Dealer Today - WebXclusive

Facebook Ups the Ante

By Gregory Arroyo

The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.

Tags: BDC, Editorial Page, facebook marketing, Generation X, Generation Y, generational marketing, Graph Search, internet marketing, social media marketing

April 2013, Auto Dealer Today - WebXclusive

6 Reasons for a Parts Inspection

David Keller is a partner with the accounting firm ofCliftonLarsonAllen, a Top 10 nationwide accountingfirm with extensive experience in serving new- andused-vehicle retailers, heavy truck and utility traileroutlets, and BHPH dealerships. 

By David Keller, CPA, CFE

Inspecting your parts department will tell you where your inventory — and your money — is going. The magazine’s resident accounting expert shows you what to look for.

Tags: BDC, financial statements, Inventory Management, Operational Efficiencies, Operations, Parts and Service, special order parts, used parts

April 2013, Auto Dealer Today - WebXclusive

Profit Booster: Tapping the Specialty Equipment Market

Pictured is General Manager Larry Hook and the parts department at All American Chrysler Jeep Dodge of Odessa, Texas.

By Paul Chavez

Tapping the $30 million specialty equipment market is no easy task, but two dealers say it’s not impossible. They open up their playbooks to making accessory sales a profitable venture.

Tags: Accessory Market, aftermarket accessories, BDC, customize, GPS Tracking, Parts and Service, Profitability, specialty vehicles, Tire and Wheel

April 2013, Auto Dealer Today - WebXclusive

Pinterest Continues to Interest

By George Nenni

Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.

Tags: automotive SEO, BDC, internet mark, internet marketing, Pinterest, social media marketing, web marketing

April 2013, Auto Dealer Today - WebXclusive

Battle of the Inbox

By Greg Wells

The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.

Tags: BDC, Email Marketing, how to email, Internet customer

April 2013, Auto Dealer Today - WebXclusive

Dealership Spotlight: George Grubbs III

By ADM

George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.

Tags: advertsing campaign, BDC, business management, customer service innovations, dealership profiles, digital marketing, Independent Community Bankers of America, Infinity, internet sales, pintrest, using social media

March 2013, Auto Dealer Today - WebXclusive

PPM Driving Retention, Profits

By Daryl K. Tabor

Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.

Tags: BDC, Customer Loyalty, Customer Retention, DMEautomotive, Fideltiy Warranty Services, Generation Y, MediaTrac, Parts and Service, Prepaid Maintenance, Resource Automotive

March 2013, Auto Dealer Today - WebXclusive

Social Media for Skeptics

By Kelly Wadlinger

Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.

Tags: BDC, Customer Retention, Facebook, Internet Shopper, online reputation management, social media marketing, using social media, web marketing

March 2013, Auto Dealer Today - WebXclusive

Managing By The Numbers

David Keller is a partner with CliftonLarsonAllen, a Top 10 nationwide accounting firm with extensive experience in serving new- and used-vehicle retailers, heavy truck and utility trailer outlets, and BHPH dealerships. Contact him at 314.925.4317. DKeller@AutoDealerMonthly.com

By David Keller, CPA, CFE

A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.

Tags: BDC, customer satisfaction, finanacial statements, finance chargebacks, financial statements

March 2013, Auto Dealer Today - WebXclusive

7 Ways to Reduce Ad Waste

By Paul Potratz

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

Tags: advertising costs, advertsing campaign, BDC, facebook advertising, internet marketing, Mobile Marketing, social engagement platform, twitter, web marketing, Website

February 2013, Auto Dealer Today - WebXclusive

Going Unconventional

By Daryl K. Tabor

Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.

Tags: auto advertising, BDC, creative advertising, Creative Selling, marketing, Mobile Marketing, Retail Sales, SBA, Spectrio

February 2013, Auto Dealer Today - WebXclusive

Are Car Dealers Racketeers?

By Thomas B. Hudson, Esq.

The magazine’s legal expert weighs in on a court case involving a consumer’s use of the RICO Act to sue a dealer.

Tags: BDC, Customer Relations, FEDERAL REGULATION, fraud, lawsuits, RICO act, wire fraud

February 2013, Auto Dealer Today - WebXclusive

A Moving Target

By Ali Amirrezvani

Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.

Tags: BDC, Google, Market Trend Analysis, online advertising, SEO, web marketing, Web Tools, websites

February 2013, Auto Dealer Today - WebXclusive

10 Must-Follow Advertising Guidelines

By Jim Radogna

Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.

Tags: advertising, BDC, compliance, false advertisements, Federal Trade Commission, fraud, FTC, radio, Regulators, television advertising

February 2013, Auto Dealer Today - WebXclusive

Serving Those Who Serve

By Daryl K. Tabor

Daryl Tabor takes a look at one of the largest and loyal customer demographics in the country, and the dealers who go out of their way to serve them.

Tags: BDC, census, department of defense, Discount, marketing, military, Military Buyers, military loans, public relations, serving those who serve, USAA, Veterans

February 2013, Auto Dealer Today - WebXclusive

The Hybrid Challenge

By Kelly Wadlinger

Kelly Wadlinger takes a look at the hybrid manager, where the roles of sales and F&I are combined.

Tags: BDC, F&I, F&I manager, F&I products, finanace, Hybrid Vehicle, Industry Summit

February 2013, Auto Dealer Today - WebXclusive

Supporting Fixed Operations

By Don Reed

Don Reed reminds dealers and general managers about the real opportunities that exist for service departments.

Tags: BDC, CSI, fixed operations, profits, Service, training

January 2013, Auto Dealer Today - WebXclusive

California to BHPH Dealers: “Get Lost.”

By Thomas B. Hudson, Esq.

The magazine’s legal expert explains why California’s attack on buy-here, pay-here dealers was unwarranted and unneeded.

Tags: Assembly Bill 1534, BDC, BHPH legislation, buy-here-pay-here, California, California Finance Lenders Law, Department of Corporations, Institute for Automotive Service Excellence, legislation, Senate Bill 956

January 2013, Auto Dealer Today - WebXclusive

Facebook Marketing 101

By Paul Potratz

Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.

Tags: advertising, BDC, facebook advertising, facebook marketing, online advertising, Online Marketing, web marketing

January 2013, Auto Dealer Today - WebXclusive

Thoughts on Managing Inventories

By David Keller, CPA, CFE

CPA David Keller examines why dealers and managers need to make inventory management a top priority if they want to maximize sales opportunities and minimize write-offs and write-downs.

Tags: BDC, CASH FLOW, Inventory Management, Used Cars

January 2013, Auto Dealer Today - WebXclusive

Reaching the Summit

By Daryl K. Tabor

Get the story from Auto Dealer Monthly’s first-ever CRM Convention, and find out why this new conference is a must-attend in 2013.

Tags: BDC, Consumer Financial Protection Bureau, Creative Selling, CRM Convention, data mining, Industry Summit, relationship management

January 2013, Auto Dealer Today - WebXclusive

Focus on Optimizing Your Website for Better Conversion

By Ali Amirrezvani

Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.

Tags: Auto Dealer Monthly, BDC, best practices, Dealer Websites, DealerOn, digital marketing, google analytics, internet marketing, internet sales, OEM, using technology, web marketing, www.crazyegg.com, www.usertesting.com, www.visualweboptimizer.com

January 2013, Auto Dealer Today - WebXclusive

By The Hundreds

By Greg Goebel

Greg Goebel reflects on 100 issues of Auto Dealer Monthly, and recognizes his longstanding team of Harlene Doane and Anna Hildebrandt.

Tags: BDC

January 2013, Auto Dealer Today - WebXclusive

Exercise Caution with Customer Information and Peer-to-Peer Networks

By Mark A. Bross

Attorney Mark Bross examines a recent FTC action involving a dealership's inadvertent disclosue of customers' information over a peer-to-peer network and cautions dealers to assess their own information collection practices.

Tags: BDC, business practices, FTC, GLB Safeguards Rule, Internet, peer-to-peer, PERSONAL IDENTIFICATION INFORMATION, privacy policy

January 2013, Auto Dealer Today - WebXclusive

Special Finance Bootcamp

By Greg Goebel

Special Finance Bootcamp

Tags: BDC, special finance bootcamp

January 2013, Auto Dealer Today - WebXclusive

Own The Phone 3 Day Intensive Training

By Greg Goebel

Own The Phone

Tags: BDC, Own the phones seminar, sales training

January 2013, Auto Dealer Today - WebXclusive

GM's Minority Dealership Program: Dealers Receive Support, But Obstacles Outweigh Opportunities Cont'd

By John Carroll

John Carroll - To help them cope, said Cole, minority dealers also gather in a Dealer 20 Group setting twice a year to share ideas.

Tags: 20 Groups, BDC, General Motors, minority dealers

January 2013, Auto Dealer Today - WebXclusive

GM's Minority Dealership Program: Dealers Receive Support, But Obstacles Outweigh Opportunities Cont'd

By John Carroll

John Carroll - The advisory council also works closely with the GM Minority Dealers Association, a separate national organization.

Tags: BDC, minority dealers

January 2013, Auto Dealer Today - WebXclusive

Related Finance Company Considerations: A Difficult Decision That Requires Extensive Review Cont'd

By David Keller, CPA, CFE

David Keller - You should review all the legal implications with an attorney who is familiar with the BHPH and RFC industry to ensure your paperwork and other related documents comply with all regulations and laws...

Tags: BDC, bhph dealers, Dealer's Guide to Compliant Paperwork, Regulations, special finance

January 2013, Auto Dealer Today - WebXclusive

Rent-To-Own Pays Off On The Bayou: Independent Dealer Successfully Switches Business Plan Cont'd

By Jennifer Murphy Bloodworth

Jennifer Muprhy - The flip-side of the dealer maintaining ownership of rented vehicles is that renters can return the vehicle to the dealer at any time for any reason and leave debt free, as long as the vehicle is in good condition.

Tags: Auction, BDC, bhph, contingent liability coverage, rent to own, renters insurance

January 2013, Auto Dealer Today - WebXclusive

Prescription For "Wholesale Pain" Cont'd

By Scott Dreisbach

Scott Dreisbach - Your stocking guide needs to be based on actual sales rate, not forecasts. This “ideal” stocking guide number should then be compared on a daily basis to the actual availability for each category and model year.

Tags: ACV, BDC, CarMax, demographics, Inventory Management, used days' supply, Wholesale

January 2013, Auto Dealer Today - WebXclusive

Managing Multi-Regional Operations: Stewart Management Group Finds Success in Market Diversification Cont'd

By John Carroll

John Carroll -The same is also true for advertising. In Birmingham, they stick strictly with TV. In Tampa, it’s newspapers. In Jacksonville, it takes a combination of both. It all depends on what is successful in the marketplace.

Tags: advertising, BDC, communication networks, multi-regional operations, newspaper advertising, radio ads, technology, telecom, television advertising

January 2013, Auto Dealer Today - WebXclusive

The New Employee You Just Hired Committed Bank Fraud: The Value Of Background Checks Cont'd

By Carlos Rodriguez

Carlos Rodriguez - Now that background checks are more common, job seekers are recognizing the importance of taking steps to ensure that information in the public domain is correct and presents them in an appropriate light.

Tags: background Checks, bank fraud, BDC, Credit Report, DMV, employees, personnel

January 2013, Auto Dealer Today - WebXclusive

Franchise Options For The Independent Dealer<br>A Look At Payless And Thrifty Car Sales Cont'd

By John Carroll

John Carroll - To stay in the fold, dealers in both groups have a set of standards to maintain. The appearance of the lot has to retain a franchise look with specs on signage. Payless requires a paved lot, no dirt or gravel.

Tags: BDC, Franchised Dealerships, Independent Dealerships, reputation management

January 2013, Auto Dealer Today - WebXclusive

Franchise Options For The Independent Dealer<br>A Look At Payless And Thrifty Car Sales Cont'd

By John Carroll

John Carroll - “After the brand, it’s undoubtedly dealer support,” added Harley about the benefits of a franchise deal. “If you’re the prospect and you become the franchisee, we don’t say ‘Good luck. Send us a check every month.’”

Tags: BDC

December 2012, Auto Dealer Today - WebXclusive

How to Accelerate Your BHPH Performance Results

By Mark Dubois

Author Mark Dubois looks at the top three solutions that have helped dealers rapidly accelerate their BHPH performance results.

Tags: BDC, best practices, bhph, bhph dealers, business management, Collections, Hiring, Regulations, training

December 2012, Auto Dealer Today - WebXclusive

Battles Loom Ahead for Automotive Domain Names

By George Nenni

Author George Nenni looks at a recent major change in the world of Internet domain names.

Tags: BDC, Dealer Websites, digital marketing, domain names, gTLDs, ICANN, OEM, web marketing

December 2012, Auto Dealer Today - WebXclusive

Harmless Horseplay is not a Harassment Defense

By Jim Radogna

Author Jim Radogna discusses the alarming numbers of harassment and discrimination lawsuits being filed against car dealerships.

Tags: BDC, discrimination, EEOC, employees, employment, Equal Employment Opportunity Commission, harassment, labor laws, lawsuits, privacy policy

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