March 2015, Auto Dealer Today - Feature
By Tariq Kamal
Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.
Tags: branding, Internet Leads, lead conversion, Sales Tactics
November 2013, Auto Dealer Today - Feature
By Paul Potratz
Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.
Tags: advertising, branding, car dealer, digital, marketing, Paul Potratz, sales
October 2013, Auto Dealer Today - Feature
By Gregory Arroyo
The editor pays homage to the legendary Cal Worthington and wonders if there will ever be another pitchman like him.
Tags: branding, Cal Worthington, commercials, dealership culture, fun selling, obituary
July 2013, Auto Dealer Today - Feature
The editor bites on a pitch for an article about the future of auto retailing, a topic he's steered clear of given the emotions it tends to stir.
Tags: branding, Cars.com, Dealer Websites, Dealership, Electric Vehicles, Essential Brand Elements (EBE), Factory Image Study, InInternet Shopper, NADA, National Automobile Dealers Association, OEM, sales pitches, Tesla, Website
May 2013, Auto Dealer Today - Feature
By Brittany-Marie Swanson
Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp
December 2012, Auto Dealer Today - WebXclusive
By David Warns
Author David Warns points out some advantages of utilizing digital signs for dealerships and offers a few questions dealers should ask before making such an investment.
Tags: advertising, BDC, branding, compliance, digital signage, Online Marketing, Regulations, Service, signage
September 2012, Auto Dealer Today - WebXclusive
By Courtney Cole
How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.
Tags: advertsing campaign, BDC, branding, Credit Scores, Customer Experience, dealership marketing, marketing, possitive attitude, professional presentation, sales training, special finance
By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.
By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.
By Jim Ziegler
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