Article

branding

March 2015, Auto Dealer Today - Feature

The Lead Conversion Gap

Dealers need to clearly articulate what is different and better about their organizations. Price is only relevant in the absence of value.

By Tariq Kamal

Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.

Tags: branding, Internet Leads, Lead Conversion, Sales Tactics

November 2013, Auto Dealer Today - Feature

Avoid Panic Marketing

By Paul Potratz

Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.

Tags: advertising, branding, car dealer, digital, marketing, Paul Potratz, sales

October 2013, Auto Dealer Today - Feature

Go See Cal [Worthington]

By Gregory Arroyo

The editor pays homage to the legendary Cal Worthington and wonders if there will ever be another pitchman like him.

Tags: branding, Cal Worthington, commercials, dealership culture, fun selling, obituary

July 2013, Auto Dealer Today - Feature

Telling The Future

By Gregory Arroyo

The editor bites on a pitch for an article about the future of auto retailing, a topic he's steered clear of given the emotions it tends to stir.

Tags: branding, Cars.com, Dealer Websites, Dealership, Electric Vehicles, Essential Brand Elements (EBE), Factory Image Study, InInternet Shopper, NADA, National Automobile Dealers Association, OEM, sales pitches, Tesla, Website

May 2013, Auto Dealer Today - Feature

Cracking The Code

By Brittany-Marie Swanson

Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.

Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp

December 2012, Auto Dealer Today - WebXclusive

5 Questions Auto Dealers Should Ask Before Buying a Digital Sign

By David Warns

Author David Warns points out some advantages of utilizing digital signs for dealerships and offers a few questions dealers should ask before making such an investment.

Tags: advertising, BDC, branding, compliance, digital signage, Online Marketing, Regulations, Service, signage

September 2012, Auto Dealer Today - WebXclusive

Same is Lame

By Courtney Cole

How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.

Tags: advertsing campaign, BDC, branding, Credit Scores, Customer Experience, dealership marketing, marketing, possitive attitude, professional presentation, sales training, special finance

« Previous1Next »

Blog

On-the-Point

Jim Ziegler
Stupid Is as Stupid Does

By Jim Ziegler
The Alpha Dawg charts the brief rise and long fall of Johan de Nysschen, the recently departed president of Cadillac and author of the business plan that effectively crowned Lincoln as the new king of American luxury.

They Finally Killed Somebody

By Jim Ziegler
Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.

20 Things a GM Must Do Every Week

By Jim Ziegler

All Things Must Pass

By Jim Ziegler

Opening Observations

They Took Cadillac for a Ride

By Tariq Kamal
Hindsight is 20/20, but at least one industry member saw GM’s latest mishap coming a mile away.

Stand Up and Be Counted

By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.

Over the Curb

This Is Us: Dealer Edition

By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.