Article

Car Buyers

July 2016, Auto Dealer Today - Feature

World War Gen Z

By Mike Burgiss

Members of Generation Z are the anti-Millennials, and they’re coming to a dealership near you.

Tags: Car Buyers, Generation Z, sales, sales training

February 2014, Auto Dealer Today - Cover Story

Ladies' Night: Marketing to Females

By Stephanie Forshee

Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.

Tags: Car Buyers, car dealer, Car Shopping, females, Lexus, Lexus of Massapequa, marketing, Rose Cruz, Stephanie Forshee

« Previous1Next »

Blog

On-the-Point

Jim Ziegler
They Finally Killed Somebody

By Jim Ziegler
Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.

20 Things a GM Must Do Every Week

By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.

All Things Must Pass

By Jim Ziegler

Join the Battle of Jericho

By Jim Ziegler

Opening Observations

Stand Up and Be Counted

By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.

Over the Curb

This Is Us: Dealer Edition

By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.