Article

car dealer

February 2014, Auto Dealer Today - Cover Story

Ladies' Night: Marketing to Females

By Stephanie Forshee

Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.

Tags: Car Buyers, car dealer, Car Shopping, females, Lexus, Lexus of Massapequa, marketing, Rose Cruz, Stephanie Forshee

January 2014, Auto Dealer Today - Feature

Regulators' Expectations: The Onus of Compliance

By David Robertson

AFIP founder offers eight answers to the question every dealer in America is asking: What do regulators expect of me?

Tags: AFIP, auto dealer, automotive, car dealer, compliance, David Robertson, Finance, Regulators

December 2013, Auto Dealer Today - Feature

Complying With Collections Laws

Some retail installment sales contracts slow the repossession process by requiring dealers to offer customers a chance to cure a default — even though that provision may not be required by state law.

By Tom Hudson

The magazine’s resident legal eagle ponders how laws governing debt collection apply to auto dealers.

Tags: auto dealer, car dealer, Dealership, Debt, Debt Collection, Finance, Legal, Tom Hudson

December 2013, Auto Dealer Today - Feature

Multichannel Marketing Boosts Sales at Auburn Volkswagen

By Kirsti Correa

Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.

Tags: advertising, Auburn Volkswagen, Campaign, car dealer, Dealership, Facebook, marketing, Matthew Welch, multichannel marketing, Seattle, social media, Tacoma, Volkswagen

December 2013, Auto Dealer Today - Feature

Scam Artists: Embezzlement in Car Dealerships

By David Gesualdo

Enforcing accountability is the only sure way to prevent the embezzlement of dealership funds.

Tags: car dealer, David Gesualdo, Dealership, embezzlement, employee, fraud, Stephanie Forshee

November 2013, Auto Dealer Today - Feature

Avoid Panic Marketing

By Paul Potratz

Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.

Tags: advertising, branding, car dealer, digital, marketing, Paul Potratz, sales

October 2013, Auto Dealer Today - Feature

The Fix Is In: Tips for Building a Service-Only Website

Dealers don’t need the brand recognition of a national chain to compete for local service business. A standalone website with a page for each service, including tire services, will drive more traffic to your service department.

By Ali Amirrezvani

Technology expert suggests building a service-only website to boost fixed-ops income.

Tags: Ali Amirrezvani, car dealer, fixed operations, Google, technology, Website

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