Article

Car Shopping

February 2014, Auto Dealer Today - Cover Story

Ladies' Night: Marketing to Females

By Stephanie Forshee

Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.

Tags: Car Buyers, car dealer, Car Shopping, females, Lexus, Lexus of Massapequa, marketing, Rose Cruz, Stephanie Forshee

October 2013, Auto Dealer Today - Feature

Netting Online Shoppers

By Greg Wells

Expert says converting online credit applications to closed deals requires a solid process, an emphasis on transparency and cooperation from the finance department.

Tags: BDC, Car Shopping, credit application, Dealership, Greg Wells, Internet, Online

August 2013, Auto Dealer Today - Feature

Point And Shoot

Paul Potratz is COO of Potratz Advertising

By Paul Potratz

Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.

Tags: Car Shopping, marketing, Pricing, sales cycle, sales funnel, Sales Process, Shopper Behavior

September 2012, Auto Dealer Today - WebXclusive

Does My Butt Look Fat In These Jeans?

By Paul Potratz

Advertising and marketing expert Paul Potratz explains how shopping for jeans is like shopping for a car and walks through each step of the process, relating it to how car shoppers come into contact with dealerships online and in person.

Tags: BDC, Car Shopping, Customer Experience, Customer Service, inventory merchandising, professional presentation, training

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Blog

On-the-Point

Jim Ziegler
20 Things a GM Must Do Every Week

By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.

All Things Must Pass

By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.

Join the Battle of Jericho

By Jim Ziegler

Don't Run, We Are Your Friends!

By Jim Ziegler

Opening Observations

Over the Curb