Article

Closing Ratios

February 2017, Auto Dealer Today - Feature

What's the Downside?

By G.P. Anderson

Unlike new technology, every investment in training is guaranteed to pay off.

Tags: Closing Ratios, gross profit, lead generation, turnover

July 2015, Auto Dealer Today - Feature

Increase Your Closing Ratio by 20%

Time-honored strategies can still have a profound impact in the Digital Age.

By Mark Stringfellow

Time-honored strategies can still have a profound impact in the Digital Age.

Tags: Closing Ratios, Sales Tactics, sales training, The Next Up

August 2013, Auto Dealer Today - Feature

Serving Up Sales

By Stephanie Forshee

Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.

Tags: Closing Ratios, Creative Selling, Customer Loyalty, customer satisfaction, data mining, dealership profiles, educational-based questions, JD Power and Associates, selling cars to service customers, selling with mobile devices, TEGA Technologies’ Service Turn

February 2013, Auto Dealer Today - Feature

Use It, Or Lose It

By Philip Barras

Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.

Tags: Closing Ratios, Creative Selling, CRM, data mining, marketing, reputation management, social media marketing, technology

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