Article

Creative Selling

August 2013, Auto Dealer Today - Feature

Serving Up Sales

By Stephanie Forshee

Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.

Tags: Closing Ratios, Creative Selling, Customer Loyalty, customer satisfaction, data mining, dealership profiles, educational-based questions, JD Power and Associates, selling cars to service customers, selling with mobile devices, TEGA Technologies’ Service Turn

February 2013, Auto Dealer Today - WebXclusive

Going Unconventional

By Daryl K. Tabor

Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.

Tags: auto advertising, BDC, creative advertising, Creative Selling, marketing, Mobile Marketing, Retail Sales, SBA, Spectrio

February 2013, Auto Dealer Today - Feature

Use It, Or Lose It

By Philip Barras

Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.

Tags: Closing Ratios, Creative Selling, CRM, data mining, marketing, reputation management, social media marketing, technology

January 2013, Auto Dealer Today - WebXclusive

Reaching the Summit

By Daryl K. Tabor

Get the story from Auto Dealer Monthly’s first-ever CRM Convention, and find out why this new conference is a must-attend in 2013.

Tags: BDC, Consumer Financial Protection Bureau, Creative Selling, CRM Convention, data mining, Industry Summit, relationship management

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