March 2017, Auto Dealer Today - Feature
By Tariq Kamal
The editor has seen the good, the bad and the ugly version of the vehicle walkaround.
Tags: Customer Experience, Sales Tactics
March 2017, Auto Dealer Today - Cover Story
By Tahmina Hassanein
A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.
Tags: Customer Experience, Sales Tactics, sales training
September 2016, Auto Dealer Today - Feature
By Jim Leman
By improving the customer experience, creating a spiff program, and financing repairs, you will create new opportunities to increase your service revenue — and your advisors’ paychecks.
Tags: compensation, Customer Experience, maintenance upsell, Repairs
October 2015, Auto Dealer Today - Feature
By James Mueller and Steve Howard
Mastering certain words, phrases, metaphors and similes will add power to your sales process.
Tags: Customer Experience, sales, Sales Tactics
May 2013, Auto Dealer Today - Feature
By Brittany-Marie Swanson
Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp
September 2012, Auto Dealer Today - WebXclusive
By Courtney Cole
How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.
Tags: advertsing campaign, BDC, branding, Credit Scores, Customer Experience, dealership marketing, marketing, possitive attitude, professional presentation, sales training, special finance
By Kimberly Long
Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.
Tags: BDC, bhph, CRM, CSI, Customer Experience, Customer Relations, customer satisfaction, data mining, demographics, Email Marketing, follow up, Love It or Return It, repeat and referral sales, reputation management, text marketing
By Paul Potratz
Advertising and marketing expert Paul Potratz explains how shopping for jeans is like shopping for a car and walks through each step of the process, relating it to how car shoppers come into contact with dealerships online and in person.
Tags: BDC, Car Shopping, Customer Experience, Customer Service, inventory merchandising, professional presentation, training
By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.
By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.
By Jim Ziegler
© 2018 Auto Dealer Today. All Rights Reserved.