Article

Customer Interview

August 2013, Auto Dealer Today - Feature

The Clock is Ticking

By Greg Goebel

Special finance guru offers a time-proven strategy for converting all types of special finance leads.

Tags: a phone call and a call guide., a plan, adverse action letter, Credit Interview, CRM, Customer Interview, establish rapport, handling subprime credit internet leads, Internet Leads, special finance

September 2012, Auto Dealer Today - WebXclusive

Influence is The Key to Cooperation

By Kirk Manzo

Author Kirk Manzo discusses how developing relationships and becoming a more influential person can positively impact all aspects of a dealer's operation, from departmental cooperation to customer relations.

Tags: BDC, Customer Interview, F&I Menu Presentation, F&I sales, networking, relationship management, reputation management, sales department turnover

September 2012, Auto Dealer Today - WebXclusive

Check Mate: Selling an Analytical Customer

By Brian Barfield

Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.

Tags: BDC, Customer Interview, product knowledge, sales skills, Sales Tactics, sales training

September 2012, Auto Dealer Today - WebXclusive

How a Helium Tank Could Help Your Special Finance Department

By Greg Goebel

Perhaps the most important step in the special finance sales process is to identify the SF customer at the onset of the sale, before they are shown a vehicle. Special Finance Expert Greg Goebel offers details about this crucial process.

Tags: BDC, credit application, credit questions, Credit Scores, Customer Interview, demographics, special finanance

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