Article

Customer Loyalty

February 2017, Auto Dealer Today - Feature

Nine Months in Hell

Photo: James Holloway

By Tariq Kamal

Former restaurateur Tim Denton’s matchless work ethic and dedication to training have pushed him to new heights of success at Five Star Ford Lincoln.

Tags: Customer Loyalty, sales, Sales Professional of the Month

November 2016, Auto Dealer Today - Cover Story

How to Build a Loyalty Program

By Brian Schmid

Expert offers a five-step plan to build your service business, encourage existing customers to visit more often, and boost sales of service contracts and accessories.

Tags: Customer Loyalty, Customer Service, parts and service, sales

August 2013, Auto Dealer Today - Feature

Marketing Maintenance

By Paul Potratz

The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.

Tags: check in process, ClearMechanic, CRM, Customer Loyalty, Customer Service, customer touch points, dealership vs local mechanic, enhance loyalty, Greeting customers, improving your service department, J.D. Power and Associates, post-service follow-up, selling service, service department

August 2013, Auto Dealer Today - Feature

Serving Up Sales

By Stephanie Forshee

Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.

Tags: Closing Ratios, Creative Selling, Customer Loyalty, customer satisfaction, data mining, dealership profiles, educational-based questions, JD Power and Associates, selling cars to service customers, selling with mobile devices, TEGA Technologies’ Service Turn

August 2013, Auto Dealer Today - Feature

Sales Professional of the Month: Mike Smith

By Kristi Correa

In his 41st year working at Jim Bass Cars & Trucks in San Angelo, Texas, Mike Smith has sold nearly 140 units in the first half of 2013.

Tags: benefit of the customer, Customer Loyalty, customer satisfaction, follow up, repeat and referral sales, sales, salesman incentives ideas, top sales producer

June 2013, Auto Dealer Today - WebXclusive

Data-Driven Sales

By Courtney Cole

The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.

Tags: BDC, Customer Loyalty, Customer Retention, data mining, dealer website, marketing, repeat and referral sales, ROI, technology

June 2013, Auto Dealer Today - Feature

The Invisible Customer

Julie Jamison is the director of marketing at CAR-Research XRM.

By Julie Jamison & Keith Shetterly

Your CRM contains a goldmine of sold customers, however industry pros explains why these leads often go missing.

Tags: CRM, Customer Loyalty, customer satisfaction, customers, Email, Email Marketing

March 2013, Auto Dealer Today - WebXclusive

PPM Driving Retention, Profits

By Daryl K. Tabor

Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.

Tags: BDC, Customer Loyalty, Customer Retention, DMEautomotive, Fideltiy Warranty Services, Generation Y, MediaTrac, parts and service, Prepaid Maintenance, Resource Automotive

February 2013, Auto Dealer Today - Feature

To Catch A Customer

By Courtney Cole

The magazine’s from-the-trenches columnist offers a few insights on how to get the most out of your customer communications.

Tags: Customer Loyalty, Customer Retention, customers, data mining, how to email

December 2012, Auto Dealer Today - WebXclusive

The Evolution of CRM

By Daryl K. Tabor

CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.

Tags: BDC, consumer loyalty, CRM, CRM data usage, Customer Loyalty, Customer Retention, demographics, digital marketing, Dominion Dealer Solutions, marketing, mobility, Relationship Marketing, target marketing, technology

December 2012, Auto Dealer Today - WebXclusive

Influencing the Shopper

By Brad Nierenberg

Brad Nierenberg, president of RedPeg Marketing, looks at how consumers use social media throughout their purchasing cycle and what it means for auto dealers.

Tags: BDC, Customer Loyalty, Facebook, Radio Sales Today, sales funnel, social media marketing

October 2012, Auto Dealer Today - WebXclusive

Think Future Customer Service Now

By Brad Nierenberg

While customer service is necessary to close the sale, it is even more important in building loyalty and retention. Author Brad Nierenberg offers five ideas to help dealers develop customer service that goes above and beyond consumer expectations.

Tags: BDC, Customer Loyalty, Customer Retention, Customer Service, Facebook, social media marketing

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