Article

customer relations manager

January 2015, Auto Dealer Today - Feature

Dealership Disrupt

Photo via istock.com

By Zach Kempf

Technology disruptions are reshaping the buying experience and forcing dealers to rethink their sales processes.

Tags: customer relations manager, Internet of Things, social media, TrueCar

August 2012, Auto Dealer Today - WebXclusive

Finding the Right Balance in CRM at Germain BMW of Naples

In Naples, Fla., the management staff at Germain BMW recently took on the task of better managing phone traffic. The answer was enlisting a call monitoring company, hiring a customer relations manager to handle some BDC-type functions and improving processes.

By Kimberly Long

At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.

Tags: a phone call and a call guide., BDC, CallRevu, CRM, Customer Relations, customer relations manager, Customer Retention, data mining, follow up, Internet Leads, repeat customers or referrals, sales training, software, technology

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