Article

Data

September 2017, Auto Dealer Today - Cover Story

Fixed Ops-timization: Dig Into the Data

New predictive analytics solutions process data to make predictions and strategic recommendations dealers and service managers can use to find efficiencies and reduce waste. Getty Images

By Neetu Seth

Predictive analytics can unlock the information you need to optimize inventory and improve customer loyalty.

Tags: Data, fixed ops, Parts and Service

October 2016, Auto Dealer Today - Feature

Don’t Let Ex-Employees Steal Your Data

By Erik Nachbahr

IT expert explains how data theft happens, the possible implications, and five ways to prevent it at your store.

Tags: Cyber Security, Data, data protection, employee theft

August 2016, Auto Dealer Today - Cover Story

How to Hit the Microtarget

By Troy Smith

Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.

Tags: Data, digital marketing, target marketing

August 2015, Auto Dealer Today - Feature

Technical Issue

David Gesualdo

By David Gesualdo

For better or for worse, the proliferation of technology and data is effecting sweeping changes throughout the auto industry.

Tags: Data, digital marketing, technology

December 2013, Auto Dealer Today - Feature

NADA in New Orleans: Let the Good Times Roll ... Again

By Jim Ziegler

The Alpha Dawg is ready to laissez les bon temps rouler as the NADA convention returns to New Orleans and welcomes an industry on the rise. Whether the vendors will welcome his presence is another matter.

Tags: Alpha Dawg, Chrysler, Data, Digital Air Strike, Fiat, Jim Ziegler, NADA, New Orleans, On the Point, Sergio Marchionne

« Previous1Next »

Blog

On-the-Point

Jim Ziegler
All Things Must Pass

By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.

Join the Battle of Jericho

By Jim Ziegler
Ziegler has harsh words for the so-called geniuses behind escalating factory incentives, political support for autonomous vehicles, AutoNation's 'millennial-friendly' pay plan, and the Carvana IPO.

Don't Run, We Are Your Friends!

By Jim Ziegler

The Future Ain't What It's Cracked Up to Be

By Jim Ziegler

Opening Observations

Over the Curb