Article

Dealer Websites

August 2013, Auto Dealer Today - Feature

Top 10 Website Fixers

By Ali Amirrezvani

Is your website a nice place to visit? Expert offers a 10-point checklist you can use to supercharge your site and capture more leads.

Tags: automotive SEO, call to action, Dealer Websites, Google, google analytics, google ranking, lead management, mobile website optimization, Online Marketing, search engine optimization, Web Tools, Website, website marketing best practices, website optimization, website tracking

July 2013, Auto Dealer Today - Feature

The Diesel-Powered Dealer

By Tariq Kamal

Auburn (Wash.) Volkswagen's Matthew Welch is fiercely loyal to his customers, his staff and the VW brand. He's also a tireless advocate of diesel powerplants.

Tags: automotive SEO, Dealer Websites, diesel an alternative to hybrid, Diesel Powered, digital marketing, EPA, Fuel Economy, product penetration, sales incentive ideas, Subprime Financing, United Car Care inc., Volkswagen, Volkswagen Credit

July 2013, Auto Dealer Today - Feature

Telling The Future

By Gregory Arroyo

The editor bites on a pitch for an article about the future of auto retailing, a topic he's steered clear of given the emotions it tends to stir.

Tags: branding, Cars.com, Dealer Websites, Dealership, Electric Vehicles, Essential Brand Elements (EBE), Factory Image Study, InInternet Shopper, NADA, National Automobile Dealers Association, OEM, sales pitches, Tesla, Website

June 2013, Auto Dealer Today - Feature

Going Toe-To-Toe With Google

Brian Burt BBurt@AutoDealerMonthly.com

By Brian Burt

If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.

Tags: customer satisfaction, Dealer Websites, Google, Online Marketing, Online Marketplace, search engine optimization, social media, updates, web marketing, YouTube

January 2013, Auto Dealer Today - WebXclusive

Focus on Optimizing Your Website for Better Conversion

By Ali Amirrezvani

Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.

Tags: Auto Dealer Monthly, BDC, best practices, Dealer Websites, DealerOn, digital marketing, google analytics, internet marketing, internet sales, OEM, using technology, web marketing, www.crazyegg.com, www.usertesting.com, www.visualweboptimizer.com

December 2012, Auto Dealer Today - WebXclusive

Battles Loom Ahead for Automotive Domain Names

By George Nenni

Author George Nenni looks at a recent major change in the world of Internet domain names.

Tags: BDC, Dealer Websites, digital marketing, domain names, gTLDs, ICANN, OEM, web marketing

November 2012, Auto Dealer Today - WebXclusive

Have You Ever Wondered Why Visitors to Your Website Are Not Converting?

By Paul Potratz

Expert Paul Potratz explains exactly how to setup your marketing strategy to make your website conversions skyrocket and your advertising cost per lead decrease. Potratz discusses how to use new technology such as heat mapping, eye-tracking and multi-funnel channels to provide important & actionable information.

Tags: BDC, Dealer Websites, digital media, lead conversion, Video Advertising, web marketing, websites

November 2012, Auto Dealer Today - WebXclusive

What to Look for When Choosing a Pay-Per-Click Advertising Company

By Derek West

Derek West outlines seven things that great pay per click management companies have in common. Every dealer needs to make sure they are investing in the right platform with the right company.

Tags: advertsing campaign, BDC, Dealer Websites, google analytics, Online Marketing, pay-per-click advertising, web marketing, Web Tools

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