Article

dealer

November 2015, Auto Dealer Today - Cover Story

The Social Media Superman

Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns.

By Tariq Kamal, Managing Editor

Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.

Tags: dealer, Online Marketing, social media marketing

November 2015, Auto Dealer Today - Cover Story

The Dealer for the People

Owners Jill and Jeffrey Merriam are a brother-and-sister team at Key Hyundai. Photo: Lisa Cascone

By Toni McQuilken

Jill Merriam set out to change the car business mentality, and her ‘Dealer for the People’ campaign and experiments with personnel and processes have paid dividends for Key Hyundai.

Tags: advertising, Business Development Center, dealer, Hyundai

November 2015, Auto Dealer Today - Cover Story

The Big 10

Michael Nekava reflects on his record-setting 10-car afternoon. Photo: Michelle Kawka

By Stephanie Forshee

Remember the last time you sold 10 cars in less than five hours? Michael Nekava does, and it was an afternoon he will never forget.

Tags: dealer, Sales Professional of the Year, salespeople, Vehicle Sales

January 2014, Auto Dealer Today - Feature

How to Increase Credit Leads

Many potential customers are hesitant to share highly personal information online, which may cause them to exit your credit application without completing it. Use the first page to capture their contact information and save the rest for the second page. 

By Ali Amirrezvani

Your F&I pros are experts at securing financing for all types of credit-challenged customers. Drive traffic and capture more leads by demonstrating that same expertise on your website.

Tags: Ali Amirrezvani, automotive, dealer, DealerOn, F&I, technology, Website

May 2013, Auto Dealer Today - Feature

Volume Vs. Gross

By David Keller, CPA, CFE

The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.

Tags: advertising, dealer, F&I profits, gross profit, inventory management, sales

April 2013, Auto Dealer Today - Feature

Accessory To Profits

Ali Amirrezvani is the president, CEO and co-founder of DealerOn Inc.

By Ali Amirrezvani

Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...

Tags: accessories selling, Accessory Market, dealer, Dealership, Google, internet marketing, Online Buying, service department, special order parts, web marketing, Website

« Previous1Next »

Blog

On-the-Point

Jim Ziegler
They Finally Killed Somebody

By Jim Ziegler
Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.

20 Things a GM Must Do Every Week

By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.

All Things Must Pass

By Jim Ziegler

Join the Battle of Jericho

By Jim Ziegler

Opening Observations

Stand Up and Be Counted

By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.

Over the Curb

This Is Us: Dealer Edition

By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.