Article

dealership marketing

August 2013, Auto Dealer Today - Feature

The Boutique Dealership

By Kelly Wadlinger

The magazine’s resident boutique dealer breaks down the benefits and challenges of operating a nontraditional lot.

Tags: boutique style dealership, dealership marketing, dealership profiles, Fiat, Kelly Wadlinger, off site service, unusual dealership locations

August 2013, Auto Dealer Today - WebXclusive

At Your Service

By Gregory Arroyo

The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.

Tags: AAA, aamco, aftermarket repair chains, AutoMD, AutoMD.com, consumer confidence, dealership marketing, Dealership Service Profits, DMEautomotive, do-it-yourself service, Goodyear, independent service providers, jiffy lube, online videos maintenance tips, pep boys, service provider loyalty, YouTube

September 2012, Auto Dealer Today - WebXclusive

Same is Lame

By Courtney Cole

How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.

Tags: advertsing campaign, BDC, branding, Credit Scores, Customer Experience, dealership marketing, marketing, possitive attitude, professional presentation, sales training, special finance

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Blog

On-the-Point

Jim Ziegler
All Things Must Pass

By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.

Join the Battle of Jericho

By Jim Ziegler
Ziegler has harsh words for the so-called geniuses behind escalating factory incentives, political support for autonomous vehicles, AutoNation's 'millennial-friendly' pay plan, and the Carvana IPO.

Don't Run, We Are Your Friends!

By Jim Ziegler

The Future Ain't What It's Cracked Up to Be

By Jim Ziegler

Opening Observations

Over the Curb