Article

dealership marketing

August 2013, Auto Dealer Today - Feature

The Boutique Dealership

By Kelly Wadlinger

The magazine’s resident boutique dealer breaks down the benefits and challenges of operating a nontraditional lot.

Tags: boutique style dealership, dealership marketing, dealership profiles, Fiat, Kelly Wadlinger, off site service, unusual dealership locations

August 2013, Auto Dealer Today - WebXclusive

At Your Service

By Gregory Arroyo

The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.

Tags: AAA, aamco, aftermarket repair chains, AutoMD, AutoMD.com, consumer confidence, dealership marketing, Dealership Service Profits, DMEautomotive, do-it-yourself service, Goodyear, independent service providers, jiffy lube, online videos maintenance tips, pep boys, service provider loyalty, YouTube

September 2012, Auto Dealer Today - WebXclusive

Same is Lame

By Courtney Cole

How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.

Tags: advertsing campaign, BDC, branding, Credit Scores, Customer Experience, dealership marketing, marketing, possitive attitude, professional presentation, sales training, special finance

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Blog

On-the-Point

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Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.

20 Things a GM Must Do Every Week

By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.

All Things Must Pass

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Join the Battle of Jericho

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Opening Observations

Stand Up and Be Counted

By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.

Over the Curb

This Is Us: Dealer Edition

By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.