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demographics

February 2013, Auto Dealer Today - Feature

Preparing For Tax Season

By Greg Goebel

It's the best time of the year for special finance- that's if you've planned appropriately. If you haven't, the SF guru provides a checklist you'll need to get your operation primed for tax season.

Tags: Ally Financial, Capital One, chapter 7, Chase Custom, Credit Scores, demographics, Experian, FDIC, GM Financial/Americredit and Santander, Lobel Financial, prime financing, special finance, subprime, tax refund, Turner Acceptance

January 2013, Auto Dealer Today - WebXclusive

Prescription For "Wholesale Pain" Cont'd

By Scott Dreisbach

Scott Dreisbach - Your stocking guide needs to be based on actual sales rate, not forecasts. This “ideal” stocking guide number should then be compared on a daily basis to the actual availability for each category and model year.

Tags: ACV, BDC, CarMax, demographics, inventory management, used days' supply, Wholesale

December 2012, Auto Dealer Today - WebXclusive

The Evolution of CRM

By Daryl K. Tabor

CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.

Tags: BDC, consumer loyalty, CRM, CRM data usage, Customer Loyalty, Customer Retention, demographics, digital marketing, Dominion Dealer Solutions, marketing, mobility, Relationship Marketing, target marketing, technology

September 2012, Auto Dealer Today - WebXclusive

Express Auto Emphasizes the R in CRM

At Express Auto, a five-store BHPH operation based in Kalamazoo, Mich., follow-up is the most important aspect of CRM. Management wants to cultivate relationships with all customers who submit leads because many of them are weeks or months away from buying.

By Kimberly Long

Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.

Tags: BDC, bhph, CRM, CSI, Customer Experience, Customer Relations, customer satisfaction, data mining, demographics, Email Marketing, follow up, Love It or Return It, repeat and referral sales, reputation management, text marketing

September 2012, Auto Dealer Today - WebXclusive

How a Helium Tank Could Help Your Special Finance Department

By Greg Goebel

Perhaps the most important step in the special finance sales process is to identify the SF customer at the onset of the sale, before they are shown a vehicle. Special Finance Expert Greg Goebel offers details about this crucial process.

Tags: BDC, credit application, credit questions, Credit Scores, Customer Interview, demographics, special finanance

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Heard knows delegation and outsourcing are the quickest path to a work-life balance.