Article

e-commerce

April 2016, Auto Dealer Today - Cover Story

Your Ecommerce Director: In-House vs. Outsource

Among other duties, a dedicated ecommerce director builds and maintains their dealership’s presence online, on social media and on third-party review sites.

By Matt Childers

Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.

Tags: digital marketing, e-commerce, online advertising

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