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Email Marketing

June 2013, Auto Dealer Today - Feature

The Invisible Customer

Julie Jamison is the director of marketing at CAR-Research XRM.

By Julie Jamison & Keith Shetterly

Your CRM contains a goldmine of sold customers, however industry pros explains why these leads often go missing.

Tags: CRM, Customer Loyalty, customer satisfaction, customers, Email, Email Marketing

April 2013, Auto Dealer Today - WebXclusive

Battle of the Inbox

By Greg Wells

The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.

Tags: BDC, Email Marketing, how to email, Internet customer

November 2012, Auto Dealer Today - WebXclusive

Applying a “Back to Basics” Philosophy to Your CRM

By Philip Barras

Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.

Tags: BDC, client relations, CRM, CRM data usage, data mining, digital marketing, Email Marketing, marketing, post sale follow up, Sales Process, software, technology

September 2012, Auto Dealer Today - WebXclusive

Express Auto Emphasizes the R in CRM

At Express Auto, a five-store BHPH operation based in Kalamazoo, Mich., follow-up is the most important aspect of CRM. Management wants to cultivate relationships with all customers who submit leads because many of them are weeks or months away from buying.

By Kimberly Long

Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.

Tags: BDC, bhph, CRM, CSI, Customer Experience, Customer Relations, customer satisfaction, data mining, demographics, Email Marketing, follow up, Love It or Return It, repeat and referral sales, reputation management, text marketing

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