July 2017, Auto Dealer Today - WebXclusive
By Jayden Maharaj
Digital marketing expert offers step-by-step instructions for creating and sending a Facebook ad for your store.
Tags: Facebook, facebook advertising, Online Marketing
March 2017, Auto Dealer Today - Feature
By Brent Albrecht
Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
Tags: digital marketing, Facebook, online advertising, Online Marketing
August 2016, Auto Dealer Today - Feature
By Cliff VanMeter
Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.
Tags: Customer Engagement, digital marketing, Facebook
February 2014, Auto Dealer Today - Feature
By Stephanie Forshee
Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.
Tags: advertising, Dave Winslow, Dealer.com, digital marketing, Facebook, Google, Mobile, social media, Yelp
December 2013, Auto Dealer Today - Feature
By Kirsti Correa
Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.
Tags: advertising, Auburn Volkswagen, Campaign, car dealer, Dealership, Facebook, marketing, Matthew Welch, multichannel marketing, Seattle, social media, Tacoma, Volkswagen
November 2013, Auto Dealer Today - Feature
Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
Tags: Dealer Review Sites, Facebook, Jay Gierak, LinkedIn, reviews, social media, Stephanie Forshee, Stik.com, Yelp
May 2013, Auto Dealer Today - WebXclusive
The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.
Tags: BDC, Boycott Clay Nissan, defamation, Facebook, social media, twitter, using social media
May 2013, Auto Dealer Today - Feature
By Brittany-Marie Swanson
Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp
May 2013, Auto Dealer Today - Cover Story
Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
Tags: BDC, Customer Reviews, digital media, Facebook, google+, marketing, SEC, social media marketing
March 2013, Auto Dealer Today - WebXclusive
By Kelly Wadlinger
Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
Tags: BDC, Customer Retention, Facebook, Internet Shopper, online reputation management, social media marketing, using social media, web marketing
February 2013, Auto Dealer Today - Feature
By Greg Wells
Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.
Tags: dealer website, Facebook, Generation Y, Millenials, social media, Vehicle Sales
December 2012, Auto Dealer Today - WebXclusive
By Brad Nierenberg
Brad Nierenberg, president of RedPeg Marketing, looks at how consumers use social media throughout their purchasing cycle and what it means for auto dealers.
Tags: BDC, Customer Loyalty, Facebook, Radio Sales Today, sales funnel, social media marketing
November 2012, Auto Dealer Today - WebXclusive
By Amy Peck
The one constant with digital marketing is that it changes… constantly. The challenge for car dealerships is keeping up with the ways in which digital marketing can help them discover and engage consumers, and turn
Tags: BDC, digital marketing, Edison Research, Facebook, google+, online advertising, SEO, twitter, Yahoo! Autos, Yelp, YouTube
October 2012, Auto Dealer Today - WebXclusive
While customer service is necessary to close the sale, it is even more important in building loyalty and retention. Author Brad Nierenberg offers five ideas to help dealers develop customer service that goes above and beyond consumer expectations.
Tags: BDC, Customer Loyalty, Customer Retention, Customer Service, Facebook, social media marketing
By Jim Ziegler
The Alpha Dawg charts the brief rise and long fall of Johan de Nysschen, the recently departed president of Cadillac and author of the business plan that effectively crowned Lincoln as the new king of American luxury.
By Jim Ziegler
Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.
By Jim Ziegler
By Tariq Kamal
Hindsight is 20/20, but at least one industry member saw GM’s latest mishap coming a mile away.
By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.
By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.
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