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February 2018, Auto Dealer Today - WebXclusive

Shift Your Service Brand to Drive Customer Loyalty

By Colleen Harris

Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.

Tags: CDK Global, Google, parts and service, SEO, service marketing

July 2015, Auto Dealer Today - Feature

Tear Down Your Silos

Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page. 

By Sean V. Bradley

Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.

Tags: Dealerships, Google, Online Marketing

April 2015, Auto Dealer Today - Feature

Who’s Celling Whom?

Customers no longer have to drive down the street to browse other dealers’ inventories or negotiate for a more favorable price or trade-in value. 

By Ronald J. Reahard

Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.

Tags: cell phone, Google, sales, Sales Tactics, sales training

April 2015, Auto Dealer Today - Feature

Win the Game of Googleopoly

A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results. 

By Sean V. Bradley

A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.

Tags: Google, google ranking, SEO

February 2014, Auto Dealer Today - Feature

Online Marketing: On the Brink of Innovation

By Stephanie Forshee

Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.

Tags: advertising, Dave Winslow, Dealer.com, digital marketing, Facebook, Google, Mobile, social media, Yelp

October 2013, Auto Dealer Today - Feature

The Fix Is In: Tips for Building a Service-Only Website

Dealers don’t need the brand recognition of a national chain to compete for local service business. A standalone website with a page for each service, including tire services, will drive more traffic to your service department.

By Ali Amirrezvani

Technology expert suggests building a service-only website to boost fixed-ops income.

Tags: Ali Amirrezvani, car dealer, fixed operations, Google, technology, Website

August 2013, Auto Dealer Today - Feature

YouTube Sensation: Google Auto Talks Video

The YouTube page for Rosenthal Automotive in Reston, Va., has attracted a regular following of nearly 50,000 subscribers. The dealership’s staff constantly uploads new videos of test drives, reviews and more.

By Stephanie Forshee

Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.

Tags: Automotive Internet Media, commercials, Google, online advertising, product awareness, return on investment, YouTube

August 2013, Auto Dealer Today - Feature

Top 10 Website Fixers

By Ali Amirrezvani

Is your website a nice place to visit? Expert offers a 10-point checklist you can use to supercharge your site and capture more leads.

Tags: automotive SEO, call to action, Dealer Websites, Google, google analytics, google ranking, lead management, mobile website optimization, Online Marketing, search engine optimization, Web Tools, Website, website marketing best practices, website optimization, website tracking

August 2013, Auto Dealer Today - Feature

Comments Are King

By Steve Hurn

Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.

Tags: commenting platform for genuine reviews, customer referrals, Customer Reviews, customer satisfaction, facebook marketing, Google, Kia, marketing, Online, Online cars study, public comment, reviews, social engagement platform, twitter, web marketing

June 2013, Auto Dealer Today - Feature

Going Toe-To-Toe With Google

Brian Burt BBurt@AutoDealerMonthly.com

By Brian Burt

If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.

Tags: customer satisfaction, Dealer Websites, Google, Online Marketing, Online Marketplace, search engine optimization, social media, updates, web marketing, YouTube

May 2013, Auto Dealer Today - Feature

The Google Effect

Michael Cassinelli is a sales and finance training specialist from IPS Agency. MCassinelli@AutoDealerMonthly.com

By Michael Cassinelli

Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.

Tags: Dealerships, F&I, F&I products, Finance, Google, Internet Shopper

May 2013, Auto Dealer Today - WebXclusive

Removing The Roadblocks

April 2013, Auto Dealer Today - Feature

Accessory To Profits

Ali Amirrezvani is the president, CEO and co-founder of DealerOn Inc.

By Ali Amirrezvani

Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...

Tags: accessories selling, Accessory Market, dealer, Dealership, Google, internet marketing, Online Buying, service department, special order parts, web marketing, Website

February 2013, Auto Dealer Today - WebXclusive

A Moving Target

By Ali Amirrezvani

Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.

Tags: BDC, Google, Market Trend Analysis, online advertising, SEO, web marketing, Web Tools, websites

February 2013, Auto Dealer Today - Feature

Sales Driver

By Ali Amirrezvani

The magazine's tech expert identifies three keys to driving sales through social media in 2013.

Tags: Customer Reviews, Google, online advertising, Online Marketing, social media, web marketing, Web traffic

February 2013, Auto Dealer Today - Feature

People, Process, Reviews

By Kimberly Long

Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.

Tags: Customer Reviews, Customer Service, digital marketing, Google, Internet Leads, Online Marketing, online reputation management, social media marketing

October 2012, Auto Dealer Today - WebXclusive

Best Practices to Market Used Inventory Online

By Ali Amirrezvani

Technology expert Ali Amirrezvani offers a number of tips for effectively marketing your used inventory online.

Tags: BDC, best practices, DealerOn, Google, inventory management, inventory merchandising, M.A.S.T.E.R., Online Marketing, used car sales, web marketing

August 2012, Auto Dealer Today - WebXclusive

Mobilize Your Dealership

By Ali Amirrezvani

Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.

Tags: automotive SEO, BDC, Google, Mobile Applications, Mobile Marketing, mobile solutions, mobile website optimization, online advertising, search engine optimization, selling service, using technology, web marketing

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