February 2017, Auto Dealer Today - Feature
By Bill Mokry
Take advantage of every opportunity the internet offers to move used units more quickly for more money.
Tags: ebay, Internet Leads, used vehicles
March 2016, Auto Dealer Today - Feature
By Clayton Stanfield
An eBay exec shares two key pointers for dealers who are new to digital automotive marketplaces.
Tags: Customer Service, digital marketing, ebay, Internet Leads
November 2015, Auto Dealer Today - Feature
By Troy Smith
It’s time to quit counting clicks and refocus your digital marketing strategy on actual leads.
Tags: digital marketing, Internet Leads, online shoppers
September 2015, Auto Dealer Today - Cover Story
By Sean V. Bradley
Relying on email alone will not lead to confirmed appointments or sales.
Tags: creating relationships, digital marketing, Internet Leads, new-vehicle leads
March 2015, Auto Dealer Today - Feature
By Toni McQuilken
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
Tags: Internet Leads, technology, Virtual Showroom
The experts agree that generating more leads without improving the conversion process is a recipe for disappointment.
Tags: Internet Leads, lead conversion, lead generation
By Tariq Kamal
Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.
Tags: branding, Internet Leads, lead conversion, Sales Tactics
January 2015, Auto Dealer Today - Cover Story
By Rich Moore
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Tags: Internet Leads, Online Marketing, social media marketing
December 2014, Auto Dealer Today - Feature
By Steve Fox
Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.
Tags: CRM, Internet Leads, ROI
August 2013, Auto Dealer Today - Feature
By Greg Goebel
Special finance guru offers a time-proven strategy for converting all types of special finance leads.
Tags: a phone call and a call guide., a plan, adverse action letter, Credit Interview, CRM, Customer Interview, establish rapport, handling subprime credit internet leads, Internet Leads, special finance
June 2013, Auto Dealer Today - Feature
Special finance expert Greg Gloebel explains how he would spend his advertising dollars to attract credit challenged customers in today’s market.
Tags: advertising, budget, Consumer Portfolio Services Inc., credit application, Greg Goebel, Internet Leads, marketing, ROI, special finance
February 2013, Auto Dealer Today - Feature
By Kimberly Long
Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.
Tags: Customer Reviews, Customer Service, digital marketing, Google, Internet Leads, Online Marketing, online reputation management, social media marketing
November 2012, Auto Dealer Today - WebXclusive
Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.
Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing
August 2012, Auto Dealer Today - WebXclusive
At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
Tags: a phone call and a call guide., BDC, CallRevu, CRM, Customer Relations, customer relations manager, Customer Retention, data mining, follow up, Internet Leads, repeat customers or referrals, sales training, software, technology
By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.
By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.
By Jim Ziegler
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