Article

internet marketing

March 2016, Auto Dealer Today - WebXclusive

6 Tips for Your Next YouTube Video

Many dealers don’t realize they can use the cameras built into their late-model smartphones to record YouTube-quality videos. Photo by Karlis Dambrans

By Brian Wiklem

Digital marketing expert offers six surefire ways to boost leads from the videos you post online.

Tags: digital marketing, internet marketing, social media, YouTube

June 2013, Auto Dealer Today - Feature

Sales Professional of the Month: Prince Sinsuat

By Brittany-Marie Swanson

More than 4,000 Stokes Honda North customers have purchased cars from Prince Sinsuat in the 12 years he’s worked the showroom floor.

Tags: client relations, creating relationships, CSI score, Customer Service, internet marketing, repeat and referral sales, sales, Sales Tactics, top sales associate, top sales producer, YouTube

May 2013, Auto Dealer Today - WebXclusive

Target Your Customers

Paul Potratz is COO of Potratz Advertising

By Paul Potratz

New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.

Tags: advertising, BDC, facebook marketing, internet marketing, social media marketing, target marketing, using social media

May 2013, Auto Dealer Today - WebXclusive

Facebook Ups the Ante

By Gregory Arroyo

The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.

Tags: BDC, Editorial Page, facebook marketing, Generation X, Generation Y, generational marketing, Graph Search, internet marketing, social media marketing

April 2013, Auto Dealer Today - WebXclusive

Pinterest Continues to Interest

By George Nenni

Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.

Tags: automotive SEO, BDC, internet mark, internet marketing, Pinterest, social media marketing, web marketing

April 2013, Auto Dealer Today - Feature

Accessory To Profits

Ali Amirrezvani is the president, CEO and co-founder of DealerOn Inc.

By Ali Amirrezvani

Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...

Tags: accessories selling, Accessory Market, dealer, Dealership, Google, internet marketing, Online Buying, service department, special order parts, web marketing, Website

March 2013, Auto Dealer Today - WebXclusive

7 Ways to Reduce Ad Waste

By Paul Potratz

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

Tags: advertising costs, advertsing campaign, BDC, facebook advertising, internet marketing, Mobile Marketing, social engagement platform, twitter, web marketing, Website

January 2013, Auto Dealer Today - WebXclusive

Focus on Optimizing Your Website for Better Conversion

By Ali Amirrezvani

Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.

Tags: Auto Dealer Monthly, BDC, best practices, Dealer Websites, DealerOn, digital marketing, google analytics, internet marketing, internet sales, OEM, using technology, web marketing, www.crazyegg.com, www.usertesting.com, www.visualweboptimizer.com

October 2012, Auto Dealer Today - WebXclusive

Effectively Manage Inventory with Digital Marketing Strategies

By Ali Amirrezvani

Expert, Ali Amirrezvani of DealerOn, discusses how to use digital marketing strategies to effectively manage and accelerate the turn rate of your inventory. Ali teaches you how to harness the power of your website to help move both your new and old inventory.

Tags: BDC, dealer management system, internet marketing, Inventory Management, marketing, Pricing, Promotions, used-vehicle sales, website marketing best practices

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