Article

Internet Shopper

December 2015, Auto Dealer Today - Feature

Open-Source Selling

By Ronald J. Reahard

Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.

Tags: Internet Shopper, Sales Tactics, sales training

May 2015, Auto Dealer Today - Feature

In Favor of Shop-Click-Drive

The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions. 

By David Kain

The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.

Tags: Internet Shopper, Online Retail, Shop-Click-Drive

May 2013, Auto Dealer Today - Feature

The Google Effect

Michael Cassinelli is a sales and finance training specialist from IPS Agency. MCassinelli@AutoDealerMonthly.com

By Michael Cassinelli

Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.

Tags: Dealerships, F&I, F&I products, Finance, Google, Internet Shopper

March 2013, Auto Dealer Today - WebXclusive

Social Media for Skeptics

By Kelly Wadlinger

Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.

Tags: BDC, Customer Retention, Facebook, Internet Shopper, online reputation management, social media marketing, using social media, web marketing

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