Article

lead conversion

March 2015, Auto Dealer Today - Feature

A Fool’s Errand

You must have the team ready to do the job and know what success looks like and how they will be measured. Quantity of leads is never a successful plan.

By Toni McQuilken

The experts agree that generating more leads without improving the conversion process is a recipe for disappointment.

Tags: Internet Leads, lead conversion, lead generation

March 2015, Auto Dealer Today - Feature

The Lead Conversion Gap

Dealers need to clearly articulate what is different and better about their organizations. Price is only relevant in the absence of value.

By Tariq Kamal

Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.

Tags: branding, Internet Leads, lead conversion, Sales Tactics

January 2015, Auto Dealer Today - Feature

Three Bright Ideas for Low-Cost Leads

Photo: IStockPhoto.com/Vladimir Floyd

By Nan Mossey

In 2015, more dealers will use conversion pages, marketing automation and exit intent technology to drive sales and reduce their ad spend.

Tags: lead conversion, lead generation, Online Marketing

September 2013, Auto Dealer Today - Feature

Shifting into High Gear

By Greg Goebel

The 2013 Special Finance Benchmarks are in, and all indications point toward a strong market for dealers and increased competition among finance companies.

Tags: 2013 Special Finance Benchmarks, back-end profit, Dealer Advertising, front-end profit, lead conversion, special finance

November 2012, Auto Dealer Today - WebXclusive

Have You Ever Wondered Why Visitors to Your Website Are Not Converting?

By Paul Potratz

Expert Paul Potratz explains exactly how to setup your marketing strategy to make your website conversions skyrocket and your advertising cost per lead decrease. Potratz discusses how to use new technology such as heat mapping, eye-tracking and multi-funnel channels to provide important & actionable information.

Tags: BDC, Dealer Websites, digital media, lead conversion, Video Advertising, web marketing, websites

November 2012, Auto Dealer Today - WebXclusive

In Search of Silver Bullets

By Greg Goebel

Greg Goebel, president and CEO of Auto Dealer Monthly, discusses how your special finance department can increase their amount of 'good' leads. Through 5 easy steps from tracking your traffic to setting up a budget, Greg outlines the perfect plan to increase your special finance departments' leads immediately.

Tags: advertising, advertising copy, BDC, compliance, Customer Reviews, deal tracking, dealer review, F&I department, lead conversion, lead generation, lead management, special finance

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Blog

On-the-Point

Jim Ziegler
Stupid Is as Stupid Does

By Jim Ziegler
The Alpha Dawg charts the brief rise and long fall of Johan de Nysschen, the recently departed president of Cadillac and author of the business plan that effectively crowned Lincoln as the new king of American luxury.

They Finally Killed Somebody

By Jim Ziegler
Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.

20 Things a GM Must Do Every Week

By Jim Ziegler

All Things Must Pass

By Jim Ziegler

Opening Observations

They Took Cadillac for a Ride

By Tariq Kamal
Hindsight is 20/20, but at least one industry member saw GM’s latest mishap coming a mile away.

Stand Up and Be Counted

By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.

Over the Curb

This Is Us: Dealer Edition

By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.