Article

marketing

November 2015, Auto Dealer Today - Feature

Sales Call On Line One

By David Greene

The phones are ringing and customers are waiting. How is your dealership managing those opportunities?

Tags: marketing, new-vehicle leads, Phone Customers, training

August 2015, Auto Dealer Today - Feature

Can I Be Direct?

By Jeff Dodson

Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.

Tags: lead generation, mailing list, marketing, Sales Tactics

August 2015, Auto Dealer Today - Cover Story

It Takes Two to Text

At Winner Ford in Cherry Hill, N.J., Digital Marketing Manager Andy Dasher is using a text-messaging platform to improve his store’s communications with prospects and existing customers. Photo: Matt Morris

By John F. Possumato

Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.

Tags: digital marketing, marketing, text marketing

February 2014, Auto Dealer Today - Cover Story

Ladies' Night: Marketing to Females

By Stephanie Forshee

Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.

Tags: Car Buyers, car dealer, Car Shopping, females, Lexus, Lexus of Massapequa, marketing, Rose Cruz, Stephanie Forshee

December 2013, Auto Dealer Today - Feature

Multichannel Marketing Boosts Sales at Auburn Volkswagen

By Kirsti Correa

Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.

Tags: advertising, Auburn Volkswagen, Campaign, car dealer, Dealership, Facebook, marketing, Matthew Welch, multichannel marketing, Seattle, social media, Tacoma, Volkswagen

November 2013, Auto Dealer Today - Feature

Avoid Panic Marketing

By Paul Potratz

Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.

Tags: advertising, branding, car dealer, digital, marketing, Paul Potratz, sales

November 2013, Auto Dealer Today - Feature

Value Trumps Price

By Paul Potratz

Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.

Tags: advertising, automotive, Dealership, marketing, Paul Potratz, Value

November 2013, Auto Dealer Today - Feature

Crack the (QR) Codes

By Jennifer Ryan

Reports of the demise of QR codes have been greatly exaggerated. Inventory expert explains how this simple technology can transform your customers’ retail experience.

Tags: Best Buy, inventory, Jennifer Ryan, marketing, Peapod, QR codes, sales, Walmart

October 2013, Auto Dealer Today - Cover Story

Cal Worthington: Brand of Gold

The Television Bureau of Advertising described the late Cal Worthington as “probably the best-known car dealer pitchman in television history.” Some of his most memorable “Go See Cal” commercials show Worthington wrestling a grizzly bear, hanging upside down from an airplane, riding an elephant and standing upside down on his head.

By Stephanie Forshee

Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?

Tags: advertising, Cal Worthington, Celebrities, dealership profiles, Easterns Automotive Group, marketing, television advertising, YouTube

August 2013, Auto Dealer Today - Feature

How to Add a New Department

By David Keller

Diversifying your operation can bring new customers, new revenue — and new accounting concerns. The magazine’s resident number cruncher asks the tough questions.

Tags: accounting concerns, advertising costs, bhph, CASH FLOW, expanding your dealership, future space requirements, marketing, new customers, New Department, new revenue, personnel, special finance

August 2013, Auto Dealer Today - Feature

Comments Are King

By Steve Hurn

Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.

Tags: commenting platform for genuine reviews, customer referrals, Customer Reviews, customer satisfaction, facebook marketing, Google, Kia, marketing, Online, Online cars study, public comment, reviews, social engagement platform, twitter, web marketing

August 2013, Auto Dealer Today - Feature

Point And Shoot

Paul Potratz is COO of Potratz Advertising

By Paul Potratz

Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.

Tags: Car Shopping, marketing, Pricing, sales cycle, sales funnel, Sales Process, Shopper Behavior

June 2013, Auto Dealer Today - WebXclusive

Data-Driven Sales

By Courtney Cole

The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.

Tags: BDC, Customer Loyalty, Customer Retention, data mining, dealer website, marketing, repeat and referral sales, ROI, technology

June 2013, Auto Dealer Today - Feature

Capturing The Special Finance Lead

Greg Goebel is the CEO of Used Car University LLC. GoebelG@AutoDealerMonthly.com

By Greg Goebel

Special finance expert Greg Gloebel explains how he would spend his advertising dollars to attract credit challenged customers in today’s market.

Tags: advertising, budget, Consumer Portfolio Services Inc., credit application, Greg Goebel, Internet Leads, marketing, ROI, special finance

June 2013, Auto Dealer Today - Feature

The VIP Treatment

By Brittni Rubin

Facing OEM-mandated facility upgrades, Hoffman Audi took the opportunity to give its service drive a makeover that is winning praise from customers.

Tags: Audi, budget, Customer Reviews, Customer Service, customers, Essential Brand Elements (EBE), facility upgrades, marketing, OEM, Promotions, social media

May 2013, Auto Dealer Today - Cover Story

Like vs. Plus

By Stephanie Forshee

Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.

Tags: BDC, Customer Reviews, digital media, Facebook, google+, marketing, SEC, social media marketing

March 2013, Auto Dealer Today - Feature

Construction Delays

By Paul Chavez

George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.

Tags: customer satisfaction, Customer Service, Infiniti, marketing, social media, Texas

February 2013, Auto Dealer Today - WebXclusive

Going Unconventional

By Daryl K. Tabor

Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.

Tags: auto advertising, BDC, creative advertising, Creative Selling, marketing, Mobile Marketing, Retail Sales, SBA, Spectrio

February 2013, Auto Dealer Today - WebXclusive

Serving Those Who Serve

By Daryl K. Tabor

Daryl Tabor takes a look at one of the largest and loyal customer demographics in the country, and the dealers who go out of their way to serve them.

Tags: BDC, census, department of defense, Discount, marketing, military, Military Buyers, military loans, public relations, serving those who serve, USAA, Veterans

February 2013, Auto Dealer Today - Feature

Use It, Or Lose It

By Philip Barras

Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.

Tags: Closing Ratios, Creative Selling, CRM, data mining, marketing, reputation management, social media marketing, technology

February 2013, Auto Dealer Today - Cover Story

Thinking Social

By Daryl K. Tabor

Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.

Tags: Dealerrater, marketing, NADA, ROI, sales, social media, social media marketing

December 2012, Auto Dealer Today - WebXclusive

The Evolution of CRM

By Daryl K. Tabor

CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.

Tags: BDC, consumer loyalty, CRM, CRM data usage, Customer Loyalty, Customer Retention, demographics, digital marketing, Dominion Dealer Solutions, marketing, mobility, Relationship Marketing, target marketing, technology

November 2012, Auto Dealer Today - WebXclusive

Applying a “Back to Basics” Philosophy to Your CRM

By Philip Barras

Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.

Tags: BDC, client relations, CRM, CRM data usage, data mining, digital marketing, Email Marketing, marketing, post sale follow up, Sales Process, software, technology

October 2012, Auto Dealer Today - WebXclusive

Effectively Manage Inventory with Digital Marketing Strategies

By Ali Amirrezvani

Expert, Ali Amirrezvani of DealerOn, discusses how to use digital marketing strategies to effectively manage and accelerate the turn rate of your inventory. Ali teaches you how to harness the power of your website to help move both your new and old inventory.

Tags: BDC, dealer management system, internet marketing, Inventory Management, marketing, Pricing, Promotions, used-vehicle sales, website marketing best practices

October 2012, Auto Dealer Today - WebXclusive

Used-Car Success for the Small Franchise

By Jennifer Murphy Bloodworth

Jennifer Murphy of Auto Dealer Monthly takes a look at how a small used car franchise, Napa Ford, was successful through the use of inventory management tools and online car auctions.

Tags: BDC, dealership management systems, Franchised Dealerships, Inventory Management, marketing, process, small businesses, used car dealer

September 2012, Auto Dealer Today - WebXclusive

Same is Lame

By Courtney Cole

How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.

Tags: advertsing campaign, BDC, branding, Credit Scores, Customer Experience, dealership marketing, marketing, possitive attitude, professional presentation, sales training, special finance

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