Article

Mobile Marketing

June 2015, Auto Dealer Today - Feature

Capture, Conquest and Close

Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms. 

By John F. Possumato

Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.

Tags: advertising, Mobile Marketing, Vehicle Sales

May 2013, Auto Dealer Today - Feature

Cracking The Code

By Brittany-Marie Swanson

Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.

Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp

March 2013, Auto Dealer Today - WebXclusive

7 Ways to Reduce Ad Waste

By Paul Potratz

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

Tags: advertising costs, advertsing campaign, BDC, facebook advertising, internet marketing, Mobile Marketing, social engagement platform, twitter, web marketing, Website

February 2013, Auto Dealer Today - WebXclusive

Going Unconventional

By Daryl K. Tabor

Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.

Tags: auto advertising, BDC, creative advertising, Creative Selling, marketing, Mobile Marketing, Retail Sales, SBA, Spectrio

August 2012, Auto Dealer Today - WebXclusive

Mobilize Your Dealership

By Ali Amirrezvani

Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.

Tags: automotive SEO, BDC, Google, Mobile Applications, Mobile Marketing, mobile solutions, mobile website optimization, online advertising, search engine optimization, selling service, using technology, web marketing

August 2012, Auto Dealer Today - WebXclusive

The Many Uses of Mobile Apps

By Jennifer Murphy Bloodworth

Opportunities abound for dealers to harness the power of the mobile app as a means of connecting with customers and for aiding day-to-day operations. Auto Dealer Monthly takes a look at some of the providers serving the mobile space.

Tags: Android, AutoMotion TV, BDC, DealerBug, dealership mobile website, digital marketing, Mobile Applications, Mobile Marketing, mobile websites, online advertising, using social media

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