June 2017, Auto Dealer Today - Feature
By Andy MacLeay
The future is undecided but investing in flexible payment and financing options, multichannel advertising, and lead attribution can create a competitive edge.
Tags: Financing, online advertising, Online Financing, ROI
March 2017, Auto Dealer Today - Feature
By Brent Albrecht
Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
Tags: digital marketing, Facebook, online advertising, Online Marketing
April 2016, Auto Dealer Today - Cover Story
By Matt Childers
Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.
Tags: digital marketing, e-commerce, online advertising
October 2013, Auto Dealer Today - Feature
By Stephanie Forshee
Yelp’s Morgan Remmers speaks with Auto Dealer Monthly about the company’s latest changes. She also offers tips on how dealers can best use the platform.
Tags: advertising on Yelp.com, auto advertising, Dealer Review Sites, online advertising, online reputation management, return on investment, social media marketing, using social media, Yelp, Yelp reviews
August 2013, Auto Dealer Today - Feature
Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
Tags: Automotive Internet Media, commercials, Google, online advertising, product awareness, return on investment, YouTube
February 2013, Auto Dealer Today - WebXclusive
By Ali Amirrezvani
Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.
Tags: BDC, Google, Market Trend Analysis, online advertising, SEO, web marketing, Web Tools, websites
February 2013, Auto Dealer Today - Feature
The magazine's tech expert identifies three keys to driving sales through social media in 2013.
Tags: Customer Reviews, Google, online advertising, Online Marketing, social media, web marketing, Web traffic
January 2013, Auto Dealer Today - WebXclusive
By Paul Potratz
Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.
Tags: advertising, BDC, facebook advertising, facebook marketing, online advertising, Online Marketing, web marketing
November 2012, Auto Dealer Today - WebXclusive
By Amy Peck
The one constant with digital marketing is that it changes… constantly. The challenge for car dealerships is keeping up with the ways in which digital marketing can help them discover and engage consumers, and turn
Tags: BDC, digital marketing, Edison Research, Facebook, google+, online advertising, SEO, twitter, Yahoo! Autos, Yelp, YouTube
August 2012, Auto Dealer Today - WebXclusive
Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.
Tags: automotive SEO, BDC, Google, Mobile Applications, Mobile Marketing, mobile solutions, mobile website optimization, online advertising, search engine optimization, selling service, using technology, web marketing
By Jennifer Murphy Bloodworth
Opportunities abound for dealers to harness the power of the mobile app as a means of connecting with customers and for aiding day-to-day operations. Auto Dealer Monthly takes a look at some of the providers serving the mobile space.
Tags: Android, AutoMotion TV, BDC, DealerBug, dealership mobile website, digital marketing, Mobile Applications, Mobile Marketing, mobile websites, online advertising, using social media
By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.
By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.
By Jim Ziegler
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