Article

Online Marketing

July 2017, Auto Dealer Today - Feature

Meet Your New Prospector

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By Rico Glover

Chatbots are helping car buyers browse inventories, schedule appointments, and get pre-approved for financing.

Tags: chat software, Online Buying, Online Marketing, Vehicle Sales

July 2017, Auto Dealer Today - Feature

The Machines Are Rising

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By Valerie Vallancourt

Machine learning produces data you can use to find new prospects, make sales, and improve retention.

Tags: customer satisfaction, digital marketing, Online Marketing, sales

July 2017, Auto Dealer Today - WebXclusive

How to Grow Sales Through Facebook Ads

By Jayden Maharaj

Digital marketing expert offers step-by-step instructions for creating and sending a Facebook ad for your store.

Tags: Facebook, facebook advertising, Online Marketing

April 2017, Auto Dealer Today - Feature

Don't Leave Feedback to Chance

Tempting though it may be, engaging in tit-for-tat arguments with online reviewers is never a good idea. Photo ©iStockphoto.com/Antonio Guillem

By Alexi Venneri

Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.

Tags: Customer Reviews, digital marketing, Online Marketing, social media

March 2017, Auto Dealer Today - Feature

Pick One Goal for Facebook Ads

By Brent Albrecht

Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.

Tags: digital marketing, Facebook, online advertising, Online Marketing

December 2016, Auto Dealer Today - Cover Story

How to Be More Social

By Tariq Kamal

Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.

Tags: Online Marketing, social media, social media marketing

July 2016, Auto Dealer Today - Feature

Good News for Dealers Who Love Bad News

By Rico Glover

Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.

Tags: Customer Retention, Online Marketing, SEO

June 2016, Auto Dealer Today - Feature

3 Pitfalls of Analysis

By Mark Stringfellow

Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.

Tags: Customer Retention, customer satisfaction, Online Marketing

December 2015, Auto Dealer Today - Feature

4 Reasons Why Your Offline Strategy Matters Online

By Daniel Kim and John Possumato

Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.

Tags: Online Marketing, Sales Tactics, showroom

December 2015, Auto Dealer Today - Cover Story

Building an Online Empire

PHOTOS BY DAN MCCABE/REALCUSTOMER.COM

By Toni McQuilken

Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.

Tags: BDC, dealers, Online Marketing

November 2015, Auto Dealer Today - Cover Story

The Social Media Superman

Ecommerce Director Rico Glover (right) and General Manager Tim Roussell are driving a restructuring of Bryan Honda in Fayetteville, N.C., where Glover’s online marketing efforts include multiple, ongoing social media campaigns.

By Tariq Kamal, Managing Editor

Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.

Tags: dealer, Online Marketing, social media marketing

September 2015, Auto Dealer Today - Feature

What’s Up, Chevy Dude?

Photo: Caitlin Davenport

By Toni McQuilken

Mike Davenport’s alter ego helps him find customers and make sales.

Tags: Chevrolet, Online Marketing, Sales Professional of the Month

July 2015, Auto Dealer Today - Feature

Tear Down Your Silos

Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page. 

By Sean V. Bradley

Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.

Tags: Dealerships, Google, Online Marketing

April 2015, Auto Dealer Today - Feature

4 Elements of a Killer SEO and PPC Strategy

By Zach Klempf

Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.

Tags: digital marketing, Online Marketing, SEO

February 2015, Auto Dealer Today - Feature

A Taxing Season

Many car buyers use their income tax refunds as down payments. Offering to double the amount creates value at every credit tier. 

By Paul Potratz

Take the guesswork out of the tax-time rush by planning targeted and timely online marketing campaigns.

Tags: advertsing campaign, Online Marketing, tax season

January 2015, Auto Dealer Today - Feature

Three Bright Ideas for Low-Cost Leads

Photo: IStockPhoto.com/Vladimir Floyd

By Nan Mossey

In 2015, more dealers will use conversion pages, marketing automation and exit intent technology to drive sales and reduce their ad spend.

Tags: lead conversion, lead generation, Online Marketing

January 2015, Auto Dealer Today - Cover Story

Lead Generator or Time Waster?

Members of the Millennial generation are more likely to be found on Twitter than LinkedIn, and if they visit your website, they will probably be using a mobile device. 

By Rich Moore

Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.

Tags: Internet Leads, Online Marketing, social media marketing

August 2013, Auto Dealer Today - Feature

Top 10 Website Fixers

By Ali Amirrezvani

Is your website a nice place to visit? Expert offers a 10-point checklist you can use to supercharge your site and capture more leads.

Tags: automotive SEO, call to action, Dealer Websites, Google, google analytics, google ranking, lead management, mobile website optimization, Online Marketing, search engine optimization, Web Tools, Website, website marketing best practices, website optimization, website tracking

June 2013, Auto Dealer Today - Feature

Going Toe-To-Toe With Google

Brian Burt BBurt@AutoDealerMonthly.com

By Brian Burt

If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.

Tags: customer satisfaction, Dealer Websites, Google, Online Marketing, Online Marketplace, search engine optimization, social media, updates, web marketing, YouTube

February 2013, Auto Dealer Today - Feature

Sales Driver

By Ali Amirrezvani

The magazine's tech expert identifies three keys to driving sales through social media in 2013.

Tags: Customer Reviews, Google, online advertising, Online Marketing, social media, web marketing, Web traffic

February 2013, Auto Dealer Today - Feature

People, Process, Reviews

By Kimberly Long

Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.

Tags: Customer Reviews, Customer Service, digital marketing, Google, Internet Leads, Online Marketing, online reputation management, social media marketing

January 2013, Auto Dealer Today - WebXclusive

Facebook Marketing 101

By Paul Potratz

Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.

Tags: advertising, BDC, facebook advertising, facebook marketing, online advertising, Online Marketing, web marketing

December 2012, Auto Dealer Today - WebXclusive

5 Questions Auto Dealers Should Ask Before Buying a Digital Sign

By David Warns

Author David Warns points out some advantages of utilizing digital signs for dealerships and offers a few questions dealers should ask before making such an investment.

Tags: advertising, BDC, branding, compliance, digital signage, Online Marketing, Regulations, Service, signage

December 2012, Auto Dealer Today - WebXclusive

Are You Considering F&I in Your Digital Marketing Decisions?

By Ali Amirrezvani

Ali Amirrezvani, president and CEO of DealerOn, discusses changes dealers can make to their digital marketing strategy to include an under-served segment online, F&I.

Tags: automotive SEO, BDC, CAPTCHA code, credit application, F&I, NADA, Online Marketing, search engine optimization, special finance, web marketing, Web Tools, WordPress

November 2012, Auto Dealer Today - WebXclusive

BDC Spells Success at Mike Anderson Chevrolet

By Kimberly Long

Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.

Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing

November 2012, Auto Dealer Today - WebXclusive

What to Look for When Choosing a Pay-Per-Click Advertising Company

By Derek West

Derek West outlines seven things that great pay per click management companies have in common. Every dealer needs to make sure they are investing in the right platform with the right company.

Tags: advertsing campaign, BDC, Dealer Websites, google analytics, Online Marketing, pay-per-click advertising, web marketing, Web Tools

October 2012, Auto Dealer Today - WebXclusive

Got eBay? It’s Not as Difficult as You Think

By Greg Wells

Business development expert Greg Wells looks at the reasons some dealers still avoid eBay and how the auction site can be extrememly beneficial when it comes to marketing inventory.

Tags: BDC, ebay, inventory merchandising, Online Marketing

October 2012, Auto Dealer Today - WebXclusive

Best Practices to Market Used Inventory Online

By Ali Amirrezvani

Technology expert Ali Amirrezvani offers a number of tips for effectively marketing your used inventory online.

Tags: BDC, best practices, DealerOn, Google, Inventory Management, inventory merchandising, M.A.S.T.E.R., Online Marketing, used car sales, web marketing

August 2012, Auto Dealer Today - WebXclusive

Video Killed the Email Star

By Greg Wells

Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.

Tags: advertising, BDC, creating the wow factor, how to videos, Online Marketing, search engine optimization, testimonials, Video Advertising, YouTube

August 2012, Auto Dealer Today - WebXclusive

QR Codes Explained

By Mark Dubois

Industry expert Mark Dubois explains what QR (quick response) codes are and how they can be utilized by BHPH dealers.

Tags: BDC, bhph dealers, Online Marketing, Promotions, QR codes, Web Tools

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