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online reputation management

February 2018, Auto Dealer Today - Feature

3 Challenges Dealers Face in 2018

President Donald Trump’s first year in office was marked by soaring stock prices and a series of international incidents, leading to uncertain economic prospects in 2018. Photo by Gage Skidmore via Flickr

By Bill Wittenmyer

Big data, the economic and political landscape, and reputation management lead the list of pressing concerns for dealers heading into the new year.

Tags: Amazon.com, data, Donald Trump, economy, online reputation management

October 2013, Auto Dealer Today - Feature

Reviewing Yelp

By Stephanie Forshee

Yelp’s Morgan Remmers speaks with Auto Dealer Monthly about the company’s latest changes. She also offers tips on how dealers can best use the platform.

Tags: advertising on Yelp.com, auto advertising, Dealer Review Sites, online advertising, online reputation management, return on investment, social media marketing, using social media, Yelp, Yelp reviews

March 2013, Auto Dealer Today - WebXclusive

Social Media for Skeptics

By Kelly Wadlinger

Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.

Tags: BDC, Customer Retention, Facebook, Internet Shopper, online reputation management, social media marketing, using social media, web marketing

February 2013, Auto Dealer Today - Feature

People, Process, Reviews

By Kimberly Long

Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.

Tags: Customer Reviews, Customer Service, digital marketing, Google, Internet Leads, Online Marketing, online reputation management, social media marketing

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