Article

online shoppers

December 2015, Auto Dealer Today - Feature

A Good Fit

By David Gesualdo

Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.

Tags: digital marketing, online shoppers, technology

November 2015, Auto Dealer Today - Feature

You Can’t Close a Click

By Troy Smith

It’s time to quit counting clicks and refocus your digital marketing strategy on actual leads.

Tags: digital marketing, Internet Leads, online shoppers

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Blog

On-the-Point

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Join the Battle of Jericho

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Opening Observations

Stand Up and Be Counted

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The Dealers’ Choice Awards are the Yelp of vendors and finance sources.

Over the Curb

This Is Us: Dealer Edition

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Heard knows delegation and outsourcing are the quickest path to a work-life balance.