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March 2017, Auto Dealer Today - WebXclusive

Tesla vs. Franchise: Weighing the Pros and Cons

By Todd Bryant

Todd Bryant ponders the implications of Tesla’s direct-sales model for car buyers and their communities, both of which have benefited from the franchise model.

Tags: Electric Vehicles, Franchise Laws, Franchised Dealerships, Tesla Motors

September 2016, Auto Dealer Today - WebXclusive

Confessions of a DMS Expert

Sharon Kitzman

By Tariq Kamal

ADT gets the inside edge with Dealertrack DMS’s Sharon Kitzman.

Tags: Dealertrack, DMS

November 2015, Auto Dealer Today - WebXclusive

Launching Special Finance: Part Three

Photo: ©ISTOCKPHOTO.COM/KZENON

By Greg Goebel

With a fully operational SF department, the DealerStrong team shifts their focus to finding, selling and financing customers.

Tags: CRM, DealerStrong, special finance, training

October 2015, Auto Dealer Today - Feature

WTF

By G.P. Anderson

Whatever beliefs you and your customers may or may not share, politics and religion have no place in F&I.

Tags: Customer Service, F&I, F&I training

October 2015, Auto Dealer Today - WebXclusive

Launching Special Finance: Part Two

By Greg Goebel

The DealerStrong team digs in at Champion Motors and finds a few surprises, including a freshly installed CRM.

Tags: CRM, DealerStrong, special finance, training

October 2015, Auto Dealer Today - Feature

That Dog Will Bite You!

By Ronald J. Reahard

Written guidelines and a code of conduct will help prevent payment packing from baring its teeth.

Tags: desking, F&I training, payment packing, training

September 2015, Auto Dealer Today - Feature

No Guidance

David Gesualdo

By David Gesualdo

Self-governance by providers may be the best way to protect the sale of F&I products.

Tags: CFPB, P&A Leadership Conference

September 2015, Auto Dealer Today - Feature

Wrestling With Inventory

By Steve Fox

Taking control of your inventory requires bravery, strategy and commitment.

Tags: inventory, Inventory Management

September 2015, Auto Dealer Today - Feature

More Appraisals, More Trade-Ins

By Bill Mokry

The more appraisals you conduct, the more opportunities you have to capture trades and the benefits that come with them.

Tags: sales, trade-in, Vehicle Appraisal

September 2015, Auto Dealer Today - WebXclusive

Launching Special Finance: Part One

By Greg Goebel

Welcome to Part One of a six-part series of articles about the launch of a startup special finance operation at an already successful independent dealership on the fringe of a major U.S. metro market.

Tags: DealerStrong, sales, special finance, training

September 2015, Auto Dealer Today - Feature

The Case of the Invisible Waiver

By Thomas B. Hudson, Esq.

If the waivers intended to protect your dealership aren’t clearly visible, they might as well not be there.

Tags: common paperwork problems, compliance, documentation, Legal

August 2015, Auto Dealer Today - Feature

Can I Be Direct?

By Jeff Dodson

Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.

Tags: lead generation, mailing list, marketing, Sales Tactics

August 2015, Auto Dealer Today - Feature

4 Ways to Keep Service Customers Coming Back

Jim Alton

By Jim Alton

Low turnover and rock-solid policies for labor times and pricing help retain your valuable service customers.

Tags: Customer Service, employee retention, Parts and Service

August 2015, Auto Dealer Today - Feature

Second Act

Selection Specialist Tim Engle, left, stands with General Sales Manager Michael Strenge on the showroom floor at McCafferty Hyundai in Langhorne, Pa. Photo: Melissa Rago

By Toni McQuilken

Tim Engle stepped out of early retirement and into a successful second career at McCafferty Hyundai.

Tags: Hyundai, Retirement, Sales Professional of the Month

August 2015, Auto Dealer Today - Feature

A Day to Remember

Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.

By Ronald J. Reahard

Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.

Tags: Customer Service, Sales Tactics, sales training

July 2015, Auto Dealer Today - Feature

Straight to the Source

Dean Evans

By Tariq Kamal

ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.

Tags: digital marketing, LotLinx, SEO

May 2015, Auto Dealer Today - Feature

A Biased Report

Thomas B. Hudson

By Thomas B. Hudson, Esq.

There is much to dislike about the CFPB’s 728-page report on pre-dispute arbitration clauses.

Tags: arbitration agreements, CFPB, Dodd-Frank Act

April 2015, Auto Dealer Today - Feature

A Prescription For Attitude

Dr. G.P. returns with a powerful new medication that increases effort and performance with very few side effects.

By G.P. Anderson

Dr. G.P. returns with a powerful new medication that increases effort and performance with very few side effects.

Tags: Finance, Finance Manager, possitive attitude, training

April 2015, Auto Dealer Today - Feature

Look Who Emailed Me!

An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively. 

By Thomas B. Hudson, Esq.

An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.

Tags: CFPB, consumer complaints, Email, Legal

April 2015, Auto Dealer Today - Feature

Win the Game of Googleopoly

A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results. 

By Sean V. Bradley

A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.

Tags: Google, google ranking, SEO

April 2015, Auto Dealer Today - Feature

4 Elements of a Killer SEO and PPC Strategy

By Zach Klempf

Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.

Tags: digital marketing, Online Marketing, SEO

March 2015, Auto Dealer Today - Feature

The New Old Guard

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

By Toni McQuilken

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

Tags: lead generation, sales, technology, training

March 2015, Auto Dealer Today - Feature

The Future Is Now

For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key.

By Toni McQuilken

Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

Tags: Internet Leads, technology, Virtual Showroom

March 2015, Auto Dealer Today - Feature

Better Than Repossession

The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of their function and the benefits they offer to car buyers. 

By Thomas B. Hudson, Esq.

The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of their function and the benefits they offer to car buyers.

Tags: Debt Collection, Legal, Repossessions

March 2015, Auto Dealer Today - Feature

A Fish in Water

Sales Pro of the Month Oscar Rodriguez. Photo: Jessica Rodriguez

By Tariq Kamal, Managing Editor

Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).

Tags: sales, Sales Professional of the Month, Sales Tactics

February 2015, Auto Dealer Today - Feature

Real Pros Don’t Close

The need to establish trust and transparency has taken precedence in an era defined by well-informed Internet customers and pressure from state and federal regulators. Photo: IStockPhoto.com

By Paul Hatcher

GM says pressure from consumers and regulators will force sales pros to abandon their lifelong reliance on ‘closing’ tactics.

Tags: closing rates, Regulations, Sales Tactics, sales training

February 2015, Auto Dealer Today - Feature

A New Legacy

Justin Russell, Sales Pro of the Month. Photo courtesy Ford of Pasco

By Tariq Kamal, Managing Editor

With help from his father and other mentors, Justin Russell has blazed a path to Internet sales success at Legacy Ford of Pasco (Wash.).

Tags: internet sales, Sales Professional of the Month, Sales Tactics

January 2015, Auto Dealer Today - Feature

Rules and Regs

Tariq Kamal, Auto Dealer Monthly Managing Editor.

By Tariq Kamal, Managing Editor

Compliance Summit is not an annual event. It’s a traveling show. We will be in Dallas this April and Chicago in June, before joining up with Industry Summit in Las Vegas next ­September.

Tags: compliance, Compliance Summit, Regulations

January 2015, Auto Dealer Today - Feature

Turn Dealbreakers into Dealmakers

Photo: istockphoto.com/yingyang

By Greg Goebel

The art of selling additional cash down payments takes on added importance during the holiday season.

Tags: customer satisfaction, Finance, Sales Tactics, special finance

December 2014, Auto Dealer Today - Feature

Jump-Start Your Dealership

Photo: istockphoto.com/Matt_Brown

By David Keller, CPA, CFE

Challenging yourself to rethink every phase of your operation can yield actionable results — and more efficient accounting.

Tags: accounting concerns, economy, personnel, recession, training

December 2014, Auto Dealer Today - Feature

Detective Work

Photo: istockphoto.com/Vladimir Floyd

By Steve Fox

Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.

Tags: CRM, Internet Leads, ROI

December 2014, Auto Dealer Today - Feature

The 100% Rule

David Gesualdo, Auto Dealer Monthly Publisher

By David Gesualdo

Your process for total compliance and F&I sales should be designed to meet a common goal.

Tags: compliance, Deceptive Advertising, Finance, FTC

January 2014, Auto Dealer Today - Feature

Write Your Legislator

By Thomas B. Hudson, Esq.

A California case illustrates the value of the “cure” statutes that protect dealers in some states.

Tags: CarMax, lawsuits, Legal, legislation

December 2013, Auto Dealer Today - Cover Story

Inside Job: Special Report on Embezzlement

Pictured above are some people accused of embezzling from car dealers in the past five years, including (1) Ashley Coffey and (2) Patricia K. Smith.

By Stephanie Forshee

Embezzlement leaves a black mark on the industry and can be devastating to the affected dealership. But there are only so many staffers with access to accounting records, and most embezzlers fit a known profile. So why does each case seem to take dealers by surprise?

Tags: Ashley K. Coffey, Baierl Acura, car dealership, Chris Marquet, civil lawsuit, criminal cases, embezzlement, Florida, forgery, Kathryn Stayton, Manon Cote, Marquet International, Patricia K. Smith, Ralph L. Schippers, Stephanie Forshee, unauthorized checks, wire fraud

November 2013, Auto Dealer Today - Feature

Opting In: Text Marketing

Todd Buch, president of McCafferty Auto Group, is using a new mobile marketing channel to reel in potential customers who use their smartphones to access the dealer group’s websites.

By Stephanie Forshee

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.

Tags: commercials, Dealership, Ford, Kia, McCafferty Auto Group, Stephanie Forshee, text marketing, Todd Buch, YouTube

November 2013, Auto Dealer Today - Feature

Stik'in It to Fake Reviews

Stik.com Co-founder Jay Gierak

By Stephanie Forshee

Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.

Tags: Dealer Review Sites, Facebook, Jay Gierak, LinkedIn, reviews, social media, Stephanie Forshee, Stik.com, Yelp

November 2013, Auto Dealer Today - Cover Story

Locked Out: Dealers Shunning Businesses

By Stephanie Forshee and Brittany-Marie Swanson

Car dealers tend to stick together when it comes to opposing any new business that poses a threat to the industry’s core foundation. But an FTC investigation has auto retailers questioning what the limits are when it comes to standing their ground.

Tags: antitrust, automotive, blogging, Brian Maas, California New Car Dealers Association, Carfax, collusion, Dana Frix, Elon Musk, FTC, Jim Ziegler, Larry Gamache, Legal, Melissa Cherry-Westman, monopoly, Scott Painter, Stephanie Forshee, Tesla Motors, TrueCar

August 2013, Auto Dealer Today - Feature

YouTube Sensation: Google Auto Talks Video

The YouTube page for Rosenthal Automotive in Reston, Va., has attracted a regular following of nearly 50,000 subscribers. The dealership’s staff constantly uploads new videos of test drives, reviews and more.

By Stephanie Forshee

Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.

Tags: Automotive Internet Media, commercials, Google, online advertising, product awareness, return on investment, YouTube

August 2013, Auto Dealer Today - Cover Story

Spotting a Fake Online Review

By Stephanie Forshee

Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.

Tags: BuyYelpReview.com, Cars.com, Customer Reviews, Dealerrater, Edmunds, fraudulent reviews, Gartner Research, Humankind Design Ltd., lawsuits, reputation management, trademark infringement, WayBack Machine, Yelp reviews

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