Article

product knowledge

August 2017, Auto Dealer Today - Feature

The Rise of the Consumer

Getty Images

By G.P. Anderson

G.P. has a plan for dealers whose customers’ product knowledge exceeds that of their sales staff.

Tags: CSI, product knowledge, Sales Tactics

May 2017, Auto Dealer Today - Feature

No More Excuses

By Tariq Kamal

The editor convenes a dealer brain trust to tackle the product knowledge gap.

Tags: dealers, product knowledge, Sales Tactics

September 2012, Auto Dealer Today - WebXclusive

Check Mate: Selling an Analytical Customer

By Brian Barfield

Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.

Tags: BDC, Customer Interview, product knowledge, sales skills, Sales Tactics, sales training

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