Article

Promotions

March 2017, Auto Dealer Today - Feature

You Deserve a Promotion

By Pav Sangha

Break your late-winter sales slump by offering customers a new incentive to buy from your dealership today.

Tags: incentives, Promotions, Sales Tactics

December 2016, Auto Dealer Today - Feature

No Challenge Too Great

Tracy Heid

By Stephanie Forshee

In the third act of an action-packed professional life, Tracy Heid is thriving as a salesperson at Wisconsin’s Mad City Mitsubishi.

Tags: Promotions, Sales Performance, Sales Professional of the Month

June 2013, Auto Dealer Today - Feature

The VIP Treatment

By Brittni Rubin

Facing OEM-mandated facility upgrades, Hoffman Audi took the opportunity to give its service drive a makeover that is winning praise from customers.

Tags: Audi, budget, Customer Reviews, Customer Service, customers, Essential Brand Elements (EBE), facility upgrades, marketing, OEM, Promotions, social media

October 2012, Auto Dealer Today - WebXclusive

Effectively Manage Inventory with Digital Marketing Strategies

By Ali Amirrezvani

Expert, Ali Amirrezvani of DealerOn, discusses how to use digital marketing strategies to effectively manage and accelerate the turn rate of your inventory. Ali teaches you how to harness the power of your website to help move both your new and old inventory.

Tags: BDC, dealer management system, internet marketing, Inventory Management, marketing, Pricing, Promotions, used-vehicle sales, website marketing best practices

August 2012, Auto Dealer Today - WebXclusive

QR Codes Explained

By Mark Dubois

Industry expert Mark Dubois explains what QR (quick response) codes are and how they can be utilized by BHPH dealers.

Tags: BDC, bhph dealers, Online Marketing, Promotions, QR codes, Web Tools

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Blog

On-the-Point

Jim Ziegler
All Things Must Pass

By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.

Join the Battle of Jericho

By Jim Ziegler
Ziegler has harsh words for the so-called geniuses behind escalating factory incentives, political support for autonomous vehicles, AutoNation's 'millennial-friendly' pay plan, and the Carvana IPO.

Don't Run, We Are Your Friends!

By Jim Ziegler

The Future Ain't What It's Cracked Up to Be

By Jim Ziegler

Opening Observations

Over the Curb