Article

search engine optimization

April 2016, Auto Dealer Today - Feature

5 Dos and Don’ts of Local Search

Where is that dealership? In-market car buyers rely on local search to quickly and easily find businesses in their area.

By Troy Smith

Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.

Tags: Dealerships, digital marketing, search engine optimization

August 2013, Auto Dealer Today - Feature

Top 10 Website Fixers

By Ali Amirrezvani

Is your website a nice place to visit? Expert offers a 10-point checklist you can use to supercharge your site and capture more leads.

Tags: automotive SEO, call to action, Dealer Websites, Google, google analytics, google ranking, lead management, mobile website optimization, Online Marketing, search engine optimization, Web Tools, Website, website marketing best practices, website optimization, website tracking

June 2013, Auto Dealer Today - Feature

Going Toe-To-Toe With Google

Brian Burt BBurt@AutoDealerMonthly.com

By Brian Burt

If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.

Tags: customer satisfaction, Dealer Websites, Google, Online Marketing, Online Marketplace, search engine optimization, social media, updates, web marketing, YouTube

December 2012, Auto Dealer Today - WebXclusive

Are You Considering F&I in Your Digital Marketing Decisions?

By Ali Amirrezvani

Ali Amirrezvani, president and CEO of DealerOn, discusses changes dealers can make to their digital marketing strategy to include an under-served segment online, F&I.

Tags: automotive SEO, BDC, CAPTCHA code, credit application, F&I, NADA, Online Marketing, search engine optimization, special finance, web marketing, Web Tools, WordPress

August 2012, Auto Dealer Today - WebXclusive

Mobilize Your Dealership

By Ali Amirrezvani

Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.

Tags: automotive SEO, BDC, Google, Mobile Applications, Mobile Marketing, mobile solutions, mobile website optimization, online advertising, search engine optimization, selling service, using technology, web marketing

August 2012, Auto Dealer Today - WebXclusive

Video Killed the Email Star

By Greg Wells

Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.

Tags: advertising, BDC, creating the wow factor, how to videos, Online Marketing, search engine optimization, testimonials, Video Advertising, YouTube

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Blog

On-the-Point

Jim Ziegler
Stupid Is as Stupid Does

By Jim Ziegler
The Alpha Dawg charts the brief rise and long fall of Johan de Nysschen, the recently departed president of Cadillac and author of the business plan that effectively crowned Lincoln as the new king of American luxury.

They Finally Killed Somebody

By Jim Ziegler
Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.

20 Things a GM Must Do Every Week

By Jim Ziegler

All Things Must Pass

By Jim Ziegler

Opening Observations

They Took Cadillac for a Ride

By Tariq Kamal
Hindsight is 20/20, but at least one industry member saw GM’s latest mishap coming a mile away.

Stand Up and Be Counted

By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.

Over the Curb

This Is Us: Dealer Edition

By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.