Article

selling service

August 2013, Auto Dealer Today - Feature

Marketing Maintenance

By Paul Potratz

The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.

Tags: check in process, ClearMechanic, CRM, Customer Loyalty, Customer Service, customer touch points, dealership vs local mechanic, enhance loyalty, Greeting customers, improving your service department, J.D. Power and Associates, post-service follow-up, selling service, service department

July 2013, Auto Dealer Today - Feature

12 Steps To Selling Service

Don Reed is the CEO of DealerPro Training Solutions.

By Don Reed

The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.

Tags: building referrals, CSI, feature benefit selling, profit, repair orders, sales, selling service, service department, vehicle delivery

October 2012, Auto Dealer Today - WebXclusive

Service and Parts – More Gross or Less Expense To Obtain Profitability?

By David Keller, CPA, CFE

Author and CPA Dave Keller examines the best way to increase profitability in the parts and service departments.

Tags: BDC, improving your service department, increasing sales, labor to parts ratio, parts and service, Profitability, selling service, technician training

September 2012, Auto Dealer Today - WebXclusive

Since When is Selling a Bad Thing?

By Don Reed

Service expert Don Reed has observed that dealers are reluctant to push for greater sales in fixed ops. Here he looks at the cost of that reluctance.

Tags: BDC, HPRO, increasing sales, Operational Efficiencies, Sales Tactics, sales training, selling service, special finance, vehicle service products

August 2012, Auto Dealer Today - WebXclusive

Mobilize Your Dealership

By Ali Amirrezvani

Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.

Tags: automotive SEO, BDC, Google, Mobile Applications, Mobile Marketing, mobile solutions, mobile website optimization, online advertising, search engine optimization, selling service, using technology, web marketing

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