Article

Shopper Behavior

August 2017, Auto Dealer Today - Feature

Predictive Analytics Enhances the Car-Buying Experience

Getty Images

By Marco Schnabl

The auto industry’s best-kept secret has the potential to improve sales by personalizing the customer experience.

Tags: Analytics, Shopper Behavior

August 2013, Auto Dealer Today - Feature

Point And Shoot

Paul Potratz is COO of Potratz Advertising

By Paul Potratz

Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.

Tags: Car Shopping, marketing, Pricing, sales cycle, sales funnel, Sales Process, Shopper Behavior

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Over the Curb

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