December 2016, Auto Dealer Today - Cover Story
By Tariq Kamal
Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.
Tags: Online Marketing, social media, social media marketing
November 2015, Auto Dealer Today - Cover Story
By Tariq Kamal, Managing Editor
Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.
Tags: dealer, Online Marketing, social media marketing
January 2015, Auto Dealer Today - Cover Story
By Rich Moore
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Tags: Internet Leads, Online Marketing, social media marketing
October 2013, Auto Dealer Today - Feature
By Stephanie Forshee
Yelp’s Morgan Remmers speaks with Auto Dealer Monthly about the company’s latest changes. She also offers tips on how dealers can best use the platform.
Tags: advertising on Yelp.com, auto advertising, Dealer Review Sites, online advertising, online reputation management, return on investment, social media marketing, using social media, Yelp, Yelp reviews
May 2013, Auto Dealer Today - WebXclusive
By Paul Potratz
New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
Tags: advertising, BDC, facebook marketing, internet marketing, social media marketing, target marketing, using social media
May 2013, Auto Dealer Today - Feature
By Brittany-Marie Swanson
Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp
May 2013, Auto Dealer Today - Cover Story
Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
Tags: BDC, Customer Reviews, digital media, Facebook, google+, marketing, SEC, social media marketing
By Gregory Arroyo
The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.
Tags: BDC, Editorial Page, facebook marketing, Generation X, Generation Y, generational marketing, Graph Search, internet marketing, social media marketing
April 2013, Auto Dealer Today - WebXclusive
By George Nenni
Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
Tags: automotive SEO, BDC, internet mark, internet marketing, Pinterest, social media marketing, web marketing
March 2013, Auto Dealer Today - WebXclusive
By Kelly Wadlinger
Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
Tags: BDC, Customer Retention, Facebook, Internet Shopper, online reputation management, social media marketing, using social media, web marketing
February 2013, Auto Dealer Today - Feature
By Philip Barras
Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.
Tags: Closing Ratios, Creative Selling, CRM, data mining, marketing, reputation management, social media marketing, technology
By Kimberly Long
Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.
Tags: Customer Reviews, Customer Service, digital marketing, Google, Internet Leads, Online Marketing, online reputation management, social media marketing
February 2013, Auto Dealer Today - Cover Story
By Daryl K. Tabor
Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
Tags: Dealerrater, marketing, NADA, ROI, sales, social media, social media marketing
December 2012, Auto Dealer Today - WebXclusive
By Brad Nierenberg
Brad Nierenberg, president of RedPeg Marketing, looks at how consumers use social media throughout their purchasing cycle and what it means for auto dealers.
Tags: BDC, Customer Loyalty, Facebook, Radio Sales Today, sales funnel, social media marketing
November 2012, Auto Dealer Today - WebXclusive
Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.
Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing
October 2012, Auto Dealer Today - WebXclusive
While customer service is necessary to close the sale, it is even more important in building loyalty and retention. Author Brad Nierenberg offers five ideas to help dealers develop customer service that goes above and beyond consumer expectations.
Tags: BDC, Customer Loyalty, Customer Retention, Customer Service, Facebook, social media marketing
By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.
By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.
By Jim Ziegler
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