January 2018, Auto Dealer Today - WebXclusive
By Dave Druzynski
President Trump’s pick for Labor Board general counsel just swung the pendulum back to an employer-friendly stance. Human resources expert weighs in.
Tags: employees, human resources, National Labor Relations Board, social media
April 2017, Auto Dealer Today - Feature
By Alexi Venneri
Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
Tags: Customer Reviews, digital marketing, Online Marketing, social media
January 2017, Auto Dealer Today - Feature
By Thomas B. Hudson, Esq.
A lawsuit against a Georgia dealership claims a disagreement over a trade-in led to a misguided attempt at blackmail.
Tags: Lawsuit, social media
December 2016, Auto Dealer Today - Feature
By David Gesualdo
The publisher seeks expert advice for making social marketing work for dealers.
Tags: Dealer's Choice Awards, social media
December 2016, Auto Dealer Today - Cover Story
By Tariq Kamal
Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.
Tags: Online Marketing, social media, social media marketing
March 2016, Auto Dealer Today - WebXclusive
By Brian Wiklem
Digital marketing expert offers six surefire ways to boost leads from the videos you post online.
Tags: digital marketing, internet marketing, social media, YouTube
January 2015, Auto Dealer Today - Feature
By Zach Kempf
Technology disruptions are reshaping the buying experience and forcing dealers to rethink their sales processes.
Tags: customer relations manager, Internet of Things, social media, TrueCar
February 2014, Auto Dealer Today - Feature
By Stephanie Forshee
Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.
Tags: advertising, Dave Winslow, Dealer.com, digital marketing, Facebook, Google, Mobile, social media, Yelp
December 2013, Auto Dealer Today - Feature
By Kirsti Correa
Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.
Tags: advertising, Auburn Volkswagen, Campaign, car dealer, Dealership, Facebook, marketing, Matthew Welch, multichannel marketing, Seattle, social media, Tacoma, Volkswagen
November 2013, Auto Dealer Today - Feature
Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
Tags: Dealer Review Sites, Facebook, Jay Gierak, LinkedIn, reviews, social media, Stephanie Forshee, Stik.com, Yelp
June 2013, Auto Dealer Today - Feature
By Brian Burt
If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.
Tags: customer satisfaction, Dealer Websites, Google, Online Marketing, Online Marketplace, search engine optimization, social media, updates, web marketing, YouTube
By Brittni Rubin
Facing OEM-mandated facility upgrades, Hoffman Audi took the opportunity to give its service drive a makeover that is winning praise from customers.
Tags: Audi, budget, Customer Reviews, Customer Service, customers, Essential Brand Elements (EBE), facility upgrades, marketing, OEM, Promotions, social media
May 2013, Auto Dealer Today - WebXclusive
The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.
Tags: BDC, Boycott Clay Nissan, defamation, Facebook, social media, twitter, using social media
March 2013, Auto Dealer Today - Feature
By Paul Chavez
George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
Tags: customer satisfaction, Customer Service, Infiniti, marketing, social media, Texas
February 2013, Auto Dealer Today - Feature
By Ali Amirrezvani
The magazine's tech expert identifies three keys to driving sales through social media in 2013.
Tags: Customer Reviews, Google, online advertising, Online Marketing, social media, web marketing, Web traffic
February 2013, Auto Dealer Today - Cover Story
By Daryl K. Tabor
Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
Tags: Dealerrater, marketing, NADA, ROI, sales, social media, social media marketing
By Greg Wells
Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.
Tags: dealer website, Facebook, Generation Y, Millenials, social media, Vehicle Sales
By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.
By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.
By Jim Ziegler
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