Article

software

June 2017, Auto Dealer Today - Feature

The High Cost of Free Software

David Gesualdo

By David Gesualdo

Pirated software and shared licenses are commonly enforced violations of the U.S. Copyright Act.

Tags: Legal, software

November 2012, Auto Dealer Today - WebXclusive

Applying a “Back to Basics” Philosophy to Your CRM

By Philip Barras

Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.

Tags: BDC, client relations, CRM, CRM data usage, data mining, digital marketing, Email Marketing, marketing, post sale follow up, Sales Process, software, technology

October 2012, Auto Dealer Today - WebXclusive

Structuring the Win-Win-Win Deal

By Greg Goebel

Special finance expert Greg Goebel details how to structure a deal that maximizes the dealership's profit opportunity while still making winners of the customer and the finance company.

Tags: BDC, Deal Structuring, Dealer Software, desking, Finance, Inventory Management, ProMax Online, Qualifying Buyers, software, special finance, special finance win win, technology

September 2012, Auto Dealer Today - WebXclusive

Trendy is Nice, But Don’t Forget the Basics of CRM

By Philip Barras

New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.

Tags: BDC, CRM, CRM data usage, Customer Retention, sales training, software, technology

August 2012, Auto Dealer Today - WebXclusive

Finding the Right Balance in CRM at Germain BMW of Naples

In Naples, Fla., the management staff at Germain BMW recently took on the task of better managing phone traffic. The answer was enlisting a call monitoring company, hiring a customer relations manager to handle some BDC-type functions and improving processes.

By Kimberly Long

At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.

Tags: a phone call and a call guide., BDC, CallRevu, CRM, Customer Relations, customer relations manager, Customer Retention, data mining, follow up, Internet Leads, repeat customers or referrals, sales training, software, technology

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