Article

technology solutions

June 2013, Auto Dealer Today - Feature

CRM Goes Beyond Technology

Phillip Barras, vice president of dealer services for Dominion Dealer Solutions Phil.Barras@AutoDealerMonthly.com

By Philip Barras

It takes more than technical know-how to maximize your CRM tool. The experts agree that process, accountability and personal leadership are the keys to success.

Tags: CRM, CRM data usage, data mining, digital retailing solutions, DMS integration, PCG Consulting, repeat and referral sales, sales, technology solutions

June 2013, Auto Dealer Today - Feature

5 Barriers To CRM Success

Greg Wells is president of AllCall Automotive Contact Center. GWells@AutoDealerMonthly.com

By Greg Wells

Expert Greg Wells identifies five common obstacles to success and explains how to knock them down.

Tags: CRM, digital marketing, follow up, sales training, technology solutions, Tips for Success, training director, Web Tools

November 2012, Auto Dealer Today - WebXclusive

Customer Engagement: Your Key to Increasing Product Acceptance

By Kirk Manzo

Kirk Manzo, president of The Manzo Group, identifies the key to increasing product acceptance among your customers. Manzo talks about how to update your presentation of information to increase customer engagement & experience.

Tags: auto finance, BDC, F&I Presentation, F&I process, F&I products, finance product, sales training, technology solutions, using technology

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