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television advertising

October 2013, Auto Dealer Today - Cover Story

Cal Worthington: Brand of Gold

The Television Bureau of Advertising described the late Cal Worthington as “probably the best-known car dealer pitchman in television history.” Some of his most memorable “Go See Cal” commercials show Worthington wrestling a grizzly bear, hanging upside down from an airplane, riding an elephant and standing upside down on his head.

By Stephanie Forshee

Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?

Tags: advertising, Cal Worthington, Celebrities, dealership profiles, Easterns Automotive Group, marketing, television advertising, YouTube

February 2013, Auto Dealer Today - WebXclusive

10 Must-Follow Advertising Guidelines

By Jim Radogna

Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.

Tags: advertising, BDC, compliance, false advertisements, Federal Trade Commission, fraud, FTC, radio, Regulators, television advertising

January 2013, Auto Dealer Today - WebXclusive

Managing Multi-Regional Operations: Stewart Management Group Finds Success in Market Diversification Cont'd

By John Carroll

John Carroll -The same is also true for advertising. In Birmingham, they stick strictly with TV. In Tampa, it’s newspapers. In Jacksonville, it takes a combination of both. It all depends on what is successful in the marketplace.

Tags: advertising, BDC, communication networks, multi-regional operations, newspaper advertising, radio ads, technology, telecom, television advertising

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