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text marketing

August 2015, Auto Dealer Today - Cover Story

It Takes Two to Text

At Winner Ford in Cherry Hill, N.J., Digital Marketing Manager Andy Dasher is using a text-messaging platform to improve his store’s communications with prospects and existing customers. Photo: Matt Morris

By John F. Possumato

Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.

Tags: digital marketing, marketing, text marketing

November 2013, Auto Dealer Today - Feature

Opting In: Text Marketing

Todd Buch, president of McCafferty Auto Group, is using a new mobile marketing channel to reel in potential customers who use their smartphones to access the dealer group’s websites.

By Stephanie Forshee

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.

Tags: commercials, Dealership, Ford, Kia, McCafferty Auto Group, Stephanie Forshee, text marketing, Todd Buch, YouTube

September 2012, Auto Dealer Today - WebXclusive

Express Auto Emphasizes the R in CRM

At Express Auto, a five-store BHPH operation based in Kalamazoo, Mich., follow-up is the most important aspect of CRM. Management wants to cultivate relationships with all customers who submit leads because many of them are weeks or months away from buying.

By Kimberly Long

Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.

Tags: BDC, bhph, CRM, CSI, Customer Experience, Customer Relations, customer satisfaction, data mining, demographics, Email Marketing, follow up, Love It or Return It, repeat and referral sales, reputation management, text marketing

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