October 2013, Auto Dealer Today - Feature
By Stephanie Forshee
Yelp’s Morgan Remmers speaks with Auto Dealer Monthly about the company’s latest changes. She also offers tips on how dealers can best use the platform.
Tags: advertising on Yelp.com, auto advertising, Dealer Review Sites, online advertising, online reputation management, return on investment, social media marketing, using social media, Yelp, Yelp reviews
May 2013, Auto Dealer Today - WebXclusive
By Paul Potratz
New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
Tags: advertising, BDC, facebook marketing, internet marketing, social media marketing, target marketing, using social media
The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.
Tags: BDC, Boycott Clay Nissan, defamation, Facebook, social media, twitter, using social media
April 2013, Auto Dealer Today - WebXclusive
George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
Tags: advertsing campaign, BDC, business management, customer service innovations, dealership profiles, digital marketing, Independent Community Bankers of America, Infinity, internet sales, pintrest, using social media
March 2013, Auto Dealer Today - WebXclusive
By Kelly Wadlinger
Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
Tags: BDC, Customer Retention, Facebook, Internet Shopper, online reputation management, social media marketing, using social media, web marketing
August 2012, Auto Dealer Today - WebXclusive
By Jennifer Murphy Bloodworth
Opportunities abound for dealers to harness the power of the mobile app as a means of connecting with customers and for aiding day-to-day operations. Auto Dealer Monthly takes a look at some of the providers serving the mobile space.
Tags: Android, AutoMotion TV, BDC, DealerBug, dealership mobile website, digital marketing, Mobile Applications, Mobile Marketing, mobile websites, online advertising, using social media
By Jim Ziegler
Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.
By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.
By Jim Ziegler
By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.
By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.
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