Article

using technology

May 2013, Auto Dealer Today - WebXclusive

Fundamentally Sound: Don't Forget the Sales Basics

cOURTNEY cOLE IS THE CO-O

By Courtney Cole

Technology can’t change the game on its own. To remain profitable, dealers still have to be focused on the fundamentals.

Tags: a phone call and a call guide., Appointment, building referrals, data mining, floorplan rates, role of the sales manager, sales fundamentals, sales skills, using technology

January 2013, Auto Dealer Today - WebXclusive

Focus on Optimizing Your Website for Better Conversion

By Ali Amirrezvani

Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.

Tags: Auto Dealer Monthly, BDC, best practices, Dealer Websites, DealerOn, digital marketing, google analytics, internet marketing, internet sales, OEM, using technology, web marketing, www.crazyegg.com, www.usertesting.com, www.visualweboptimizer.com

December 2012, Auto Dealer Today - WebXclusive

Who is Responsible for Making Your CRM Perform

By Philip Barras

Philip Barras, VP of dealer services for Dominion Dealer Solutions, examines how accountability can help dealers get the most from their CRM product.

Tags: apple, BDC, CRM, CRM data usage, data mining, efficiency, microsoft, using technology

November 2012, Auto Dealer Today - WebXclusive

Customer Engagement: Your Key to Increasing Product Acceptance

By Kirk Manzo

Kirk Manzo, president of The Manzo Group, identifies the key to increasing product acceptance among your customers. Manzo talks about how to update your presentation of information to increase customer engagement & experience.

Tags: auto finance, BDC, F&I Presentation, F&I process, F&I products, finance product, sales training, technology solutions, using technology

August 2012, Auto Dealer Today - WebXclusive

Mobilize Your Dealership

By Ali Amirrezvani

Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.

Tags: automotive SEO, BDC, Google, Mobile Applications, Mobile Marketing, mobile solutions, mobile website optimization, online advertising, search engine optimization, selling service, using technology, web marketing

August 2012, Auto Dealer Today - WebXclusive

Technology Has Transformed Dealerships

By Joseph Clementi

Author and dealership general manager Joseph Clementi reflects on the numerous ways in which technology has impacted all parts of the dealership.

Tags: ACV, BDC, CRM, CSI, DMS, inventory, SEM, SEO, technology, using technology, vin scanning

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