Article

Volkswagen

December 2015, Auto Dealer Today - Feature

When Is It Safe to Assume?

By Steve Fox

GM explains why some assumptions are par for the course and others can cost you business.

Tags: sales, Sales Tactics, Volkswagen

December 2015, Auto Dealer Today - Feature

Far From Over

By Tariq Kamal

Volkswagen will find a way to recover from its historic deception, but dealers will still be forced to cope with the fallout.

Tags: dealers, Diesel Powered, EPA, Regulations, Volkswagen

April 2015, Auto Dealer Today - Feature

Twice as Nice

Sales Pro of the Month Matt Reynolds. Photo: Justyn Phillips

By Tariq Kamal, Managing Editor

This month's sales pro Matt Reynolds has found lasting success and perfected the art of the two-car deal.

Tags: dealers, Sales Professional of the Month, Sales Tactics, Volkswagen

December 2013, Auto Dealer Today - Feature

Multichannel Marketing Boosts Sales at Auburn Volkswagen

By Kirsti Correa

Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.

Tags: advertising, Auburn Volkswagen, Campaign, car dealer, Dealership, Facebook, marketing, Matthew Welch, multichannel marketing, Seattle, social media, Tacoma, Volkswagen

July 2013, Auto Dealer Today - Feature

The Diesel-Powered Dealer

By Tariq Kamal

Auburn (Wash.) Volkswagen's Matthew Welch is fiercely loyal to his customers, his staff and the VW brand. He's also a tireless advocate of diesel powerplants.

Tags: automotive SEO, Dealer Websites, diesel an alternative to hybrid, Diesel Powered, digital marketing, EPA, Fuel Economy, product penetration, sales incentive ideas, Subprime Financing, United Car Care inc., Volkswagen, Volkswagen Credit

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Blog

On-the-Point

Jim Ziegler
All Things Must Pass

By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.

Join the Battle of Jericho

By Jim Ziegler
Ziegler has harsh words for the so-called geniuses behind escalating factory incentives, political support for autonomous vehicles, AutoNation's 'millennial-friendly' pay plan, and the Carvana IPO.

Don't Run, We Are Your Friends!

By Jim Ziegler

The Future Ain't What It's Cracked Up to Be

By Jim Ziegler

Opening Observations

Over the Curb